Smirnoff Green Apple Twist : Old Story, New Twist
In an Indian print campaign, JWT/Mumbai creates twisted tableaux to evoke the presumably tart allure of this Diageo-distributed Smirnoff flavored vodka, new to the South Asian market. The distinctly Western bent of the stories in question reflects th
Published On
Dec 13, 2006
Editor's Pick
In an Indian print campaign, JWT/Mumbai creates twisted tableaux to evoke the presumably tart allure of this Diageo-distributed Smirnoff flavored vodka, new to the South Asian market. The distinctly Western bent of the stories in question reflects the sophisticated target, says AD Hital Pandya. "The Green Apple Twist consumer is educated, upmarket and discerning, and the way we treated this campaign is in keeping with the sensibilities of that audience." Photography by New Delhi-based Vishesh Verma, VisheshVerma.com.
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Credits
- Date
- Dec 14, 2006
- Creative Director :
- Senthil Kumar
- Creative Director :
- Debu Purkayastha
- Copywriter :
- Senthil Kumar
- Copywriter :
- Arkadyuti Basu
- Art Director :
- Debu Purkayastha
- Art Director :
- Hital Pandya
- Photographer :
- Vishesh Verma
- Illustrator :
- Deepak Pawar
- Client :
- Smirnoff Green Apple Twist
- Agency :
- JWT-India
- Brand :
- Smirnoff Green Apple Twist
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Project Type