Luminescent Outdoor Ads Light the Way to McDonald's in the City of Lights
Light-Up Ads Highlight Midnight Munchies at the Golden Arches
By
Ann-Christine Diaz
Published On
Sep 14, 2017
Editor's Pick
TBWA/Paris was behind a series of romantic, luminescent depictions of McDonald's popular offerings to highlight that its restaurants stay open through the late-night.
Helmut Stelzenberg shot the campaign, production of which involved a ten-day build requiring 1100 LEDs, 80 meters of wire and two days of shooting.
Credits
- Date
- Sep 14, 2017
- Brand :
- McDonald's
- Client :
- McDonald's
- Agency :
- TBWA-Paris
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Industry
Project Type