Adam Lambert Fronts Tune for Oreo's Global 'Open Up' Ad Promoting Diversity
Spot Will Air in 50 Countries
Editor's Pick
Oreo today launches a global campaign encouraging people to "open up" and make connections with others from all walks of life. The animated ad, by The Martin Agency, is a continuation of its "Wonderfilled" campaign and centers on a little girl at a roller rink.
When she shares an Oreo cookie with a woman who's tapping on her smartphone, it becomes a catalyst for all kinds of different folks to connect and skate together. Singer Adam Lambert provides the vocals for a soundtrack that underlines the ad's message of diversity and openness, suggesting that we should be more like children, free from bias and judgement.
The TV spot, animated by design and animation collective Buck, will air in more than 50 countries and will be followed by digital content next month, which will again demonstrate how an Oreo cookie can bring together two people from very different backgrounds.
Oreo has also launched another animation for social media, based on the idea of an Oreo "Wonder Vault" where flavors are created. The film is by 360i and introduces new flavor Cinammon Bun and also flags up returning flavor Red Velvet.
Credits
- Date
- Jan 19, 2016
- Brand :
- Oreo
- Client :
- Oreo
- Agency :
- The Martin Agency
- Vice President, Brand Equity and Communications, Center of Excellence, Global Marketing :
- Jill Baskin
- Vice President, Marketing :
- Jason Levine
- Director, Global Marketing :
- Jennifer Hull
- Global Brand Manager :
- Kerri McCarthy
- Production Specialist :
- Beth McMorrow
- Chief Creative Officer :
- Joe Alexander
- Executive Creative Director :
- Jorge Calleja
- Creative Director :
- Andrew Watson
- Creative Director :
- Magnus Hierta
- Creative Director :
- Dave Muhlenfeld
- Global Account Director :
- Karyn Rockwell
- Account Director :
- Leslie Hodgin
- Account Executive :
- Faith Vernick
- Coordinator :
- James Saulsky
- Managing Director Production and Development :
- Steve Humble
- Senior Producer :
- Adrienne Daniel
- Junior Producer :
- Rachel Acors
- Group Project Manager Supervisor :
- Giao Roever
- Senior Production Business Manager :
- Amy Trenz
- Business Affairs Supervisor :
- Juanita McInteer
- Global Group Planning Director :
- John Gibson
- Planning Director :
- Andrew Augeri
- Director :
- Buck
- Executive Creative Director :
- Orion Tait
- Executive Producer :
- Anne Skopas
- Creative Director :
- Thomas Schmid
- Associate Creative Director :
- Jonathon Gorman
- Producer :
- Ann Seymour
- Producer :
- Anabella Zubillaga
- Production Coordinator :
- Stefania Consarino
- Design :
- Olivia Blanc
- Design :
- Justin Fines
- Design :
- Jonathon Gorman
- Design :
- Stephen Kelleher
- Design :
- Cecilia Puglesi
- Design :
- Meng-Chwen Tien
- Color Keys :
- Colin Bigelow
- Color Keys :
- Thomas Schmid
- Storyboard/Animatics :
- Jonathon Gorman
- Storyboard/Animatics :
- William Trebutien
- Storyboard/Animatics :
- Thomas Schmid
- CG Supervisor :
- Ryan OPhelan
- Modeling Lead :
- Arvid Volz
- Modeling/Texture :
- Atsuki Hirose
- Modeling/Texture :
- Cecilia Puglesi
- Modeling/Texture :
- Meng-Chwen Tien
- Modeling/Texture :
- Arvid Volz
- Rigger :
- Tao Ye
- Rigger :
- Dan Barker
- Rigger :
- Zed Bennett
- Animation Director :
- Chad Colby
- CG Animation :
- William Burg
- CG Animation :
- Chad Colby
- CG Animation :
- Jordan Blitt
- CG Animation :
- William Trebutin
- CG Effects :
- Trenity DeWitt
- CG Effects :
- Mike Papagni
- CG Effects :
- Ryan OPhelan
- Lead Lighting and Shading :
- Brice Linane
- Lighting and Shading :
- Brice Linane
- Lighting and Shading :
- Yili Orana
- Lighting and Shading :
- Joao Santos
- Lighting and Shading :
- Meng-Chwen Tien
- Lighting and Shading :
- Andre Zazzera
- 2D Animation :
- Daniel Oeffinger
- 2D Animation :
- Fede Reano
- 2D Animation :
- Christopher Phibs
- Compositing :
- Joao Santos
- Compositing :
- Tamir Sapir
- Compositing :
- Jason Tsang
- Compositing :
- Chris West
- Compositing :
- Andre Zazerra
- Colorist :
- Jose Fuentes
- Original Music Composition and Lyrics :
- David Muhlenfeld/English Major
- Music Artist :
- Adam Lambert
- Music Arrangement :
- Duotone Audio Group
- Arranger :
- Jordan Lieb
- Producer/Engineer :
- Gio Lobato
- Executive Producer :
- David Leinheardt
- Mastering Engineer :
- Emily Lazar @ The Lodge Mastering
- Mixer :
- Andy Green
- Post Producer :
- Greg Tiefenbrun
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