Opendoor, the online real-estate company, is out with a new campaign show prospective homebuyers in a spaceship and a forest, not the most convenient places to make offers. The commercials explain how Opendoor gives customers “the flexibility to sell or buy on your timeline.”
San Francisco-based ad agency Venables Bell + Partners created the campaign’s two new spots.
“Out of Town” shows an astronaut who finds her dream home on Opendoor just as her spaceship is preparing to launch. She is disappointed by the poor timing, but her fellow astronaut tells her Opendoor’s homebuying process is flexible, so even a trip to the cosmos is no hassle.
“We’ve heard from consumers that they want real estate to be a one-stop shop. They want the flexibility to transact on their own time, and skip all the hard parts of traditional real estate,” said David Corns, VP of marketing at Opendoor. “Bringing that ease to life in an impactful and engaging way was key for us in this campaign.”
The other spot, “Migration,” features real estate app scrollers in another inconvenient scenario. A wildlife photographer in the middle of a shoot finds the perfect house while waiting for the perfect shot.
Production company Arts & Sciences shot the ads, with Fiona McGee as director.
“We were inspired by imagining people who live much more exciting lives than we do but find themselves faced with the same real estate headaches as the rest of us,” said Matt Miller, group creative director at VB+P.
The spots will run on several streaming platforms and TV networks.