This campaign uses shocking real quotes from politicians to encourage U.K. voting

Saatchi & Saatchi created ads for Operation Black Vote ahead of the election

Published On
Nov 22, 2019

Editor's Pick

A new campaign from Operation Black Vote running ahead of the U.K. general election on Dec. 12 encourages young people from black and minority communities to vote by putting real and sometimes shocking words from politicians into the mouths of ordinary people.

Created by Saatchi & Saatchi, the campaign’s central message is that if people from these communities, and young people in general do not register to vote, others with often controversial views will speak for them. This includes a film in which young people in bars and restaurants speak real quotes from politicians that insensitively address issues of race, religion, women, sexuality and climate change. It captures the stunned reactions of their friends as they spout such views, in contrast with what you might expect from young people. At the end of the film the caption reads, “These are real quotes from U.K. politicians. When you don’t vote, other people speak for you.”

Actors and influencers including Nathalie Emmanuel ("Game of Thrones,") Will Poulter ("The Revenant,") British hip-hop artist Nadia Rose, activist and journalist Ash Sarkar and singer Jermain Jackman appear in the film, directed by David Allain of Hungry Man. The campaign also includes a series of billboards depicting famous people with an ‘X’ over their mouths, highlighting the importance of having their voices heard.  

Magnus Djaba, global president, Saatchi & Saatchi and CEO, Saatchi & Saatchi U.K,  says in a statement, “This election is critical to the future of millions of young people across the U.K. If they are not registered and so cannot vote, they will be letting voters and politicians whose views and beliefs they may disagree with speak on their behalf. Our work shows this by placing abhorrent quotes from real U.K. politicians in the mouths of young Britons that would and could never say those things.” 


Nov 22, 2019
Client :
Operation Black Vote
Agency :
Saatchi & Saatchi-London
Business Lead :
Adrian Ash
Copywriter :
Marcus Petterson
Chief Creative Officer :
Guillermo Vega
Executive Creative Director :
Dan Treichel
Art Director :
Kate Murphy
Planner/CSU Director :
Richard Huntington
Designer :
Kerry Roper
Agency Producer :
Rebecca Williams
Agency Producer :
Ally Dean
Agency Producer :
Rebecca McClelland
Agency Production Assistant :
Lauren Harvey
Production Company Producer :
Matt Buels
Production Company Producer :
Polly Leach
Production Company :
Hungry Man
Director :
David Allain
Audio Post Production :
Post Production :
Post Production :
The Mill
Talent Agency :
ITB Worldwide
Talent Agency Team :
Claire Byrne
Talent Agency Team :
Jan Taubert

Need a credit fix? Contact the Creativity Editors

Project Type