Underprivileged kids in Australia, can easily get left behind academically and socially, making it difficult to fulfil their potential. These ‘data poor’, kids often find it hard to keep up with things going on in the world, which affects their studies and contributes to them feeling disconnected to their peers.

Optus created a new feature on their app which allows anyone to donate some of their unused data to help those who need it most. To help raise awareness of this Donate Your Data initiative, we created an animated film that showed how a little empathy from a stranger, can help a kid keep from being left behind.