Chris Parnell will tell your Tinder matches to 'keep it clean' in campaign from Orbit
Campaign by Energy BBDO centers around 'dirty dating'
Editor's Pick
Comedian Chris Parnell (Saurday Night Live, 30 Rock) fronts a new campaign for Orbit Gum that centers around "dirty" dating with the tagline "Keep it clean."
The campaign, via Energy BBDO, includes a spot in which Parnell plays "Dad" giving America a talk about dirty dating. He discusses how things have “gotten a little dirty” in the modern world of dating apps. Although he admits he might have sent a "dirty fax" or two in this time, "no eggplant emoji has ever got near a peach emoji." He also pulls out a pack of Orbit to encourage people to "keep it clean."
SNL director Paul Briganti of Tool helmed the spot. It's also being supported by a "dirty dating" chatbot on Tinder, allowing people to send personalized messages from Parnell telling their matches to clean up their act if they receive unsolicited dirty messages.
Credits
- Date
- Oct 05, 2020
- Client :
- Orbit Gum
- Agency :
- Energy BBDO
- Chief Creative Officer :
- Josh Gross
- Chief Creative Officer :
- Pedro Perez
- Executive Creative Director :
- Kenny Blumenschein
- Associate Creative Director :
- Colin O’Toole
- Associate Creative Director :
- Hansel Quintela
- Head of Integrated Production :
- John Pratt
- Executive Producer :
- Vannessa Luhr
- Producer :
- Nina Xoomsai
- Director of Music :
- Daniel Kuypers
- Music Producer :
- Nick Macker
- Director of Integrated Business Affairs :
- Frank Tavolino
- Business Manager :
- Sam Katz
- Business Manager :
- Gina Stevanovich
- Group Talent Manager :
- Mariellen Golfis
- Managing Director :
- Lianne Sinclair
- Client Service Director :
- Greg Morrison
- Client Service Director :
- Sarah Nelson
- Senior Account Executive :
- Lucie Lavrard
- Account Executive :
- Emma Rehnberg
- Group Strategy Director :
- Elke Anderle
- Strategy Director :
- Ryan Smith
- Data Strategist :
- Renee Schilb
- Production Company :
- Tool of North America
- Director :
- Paul Brigannti
- Producer :
- Dustin Callif
- Editorial Company :
- Cabin Edit
- Finish and Color :
- Flare Chicago
- Audio Company :
- Flare Chicago
- Music Company :
- Mophonics
- Media Agency :
- Mediacom
- Digital Agency :
- The Hive
- PR Company :
- ICF Next
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