Chris Parnell will tell your Tinder matches to 'keep it clean' in campaign from Orbit

Campaign by Energy BBDO centers around 'dirty dating'

Published On
Oct 05, 2020

Editor's Pick

Comedian Chris Parnell (Saurday Night Live, 30 Rock) fronts a new campaign for Orbit Gum that centers around "dirty" dating with the tagline "Keep it clean."

The campaign, via Energy BBDO, includes a spot in which Parnell plays "Dad" giving America a talk about dirty dating. He discusses how things have “gotten a little dirty” in the modern world of dating apps. Although he admits he might have sent a "dirty fax" or two in this time, "no eggplant emoji has ever got near a peach emoji." He also pulls out a pack of Orbit to encourage people to "keep it clean."

SNL director Paul Briganti of Tool helmed the spot. It's also being supported by a "dirty dating" chatbot on Tinder, allowing people to send personalized messages from Parnell telling their matches to clean up their act if they receive unsolicited dirty messages.

Credits

Date
Oct 05, 2020
Client :
Orbit Gum
Agency :
Energy BBDO
Chief Creative Officer :
Josh Gross
Chief Creative Officer :
Pedro Perez
Executive Creative Director :
Kenny Blumenschein
Associate Creative Director :
Colin O’Toole
Associate Creative Director :
Hansel Quintela
Head of Integrated Production :
John Pratt
Executive Producer :
Vannessa Luhr
Producer :
Nina Xoomsai
Director of Music :
Daniel Kuypers
Music Producer :
Nick Macker
Director of Integrated Business Affairs :
Frank Tavolino
Business Manager :
Sam Katz
Business Manager :
Gina Stevanovich
Group Talent Manager :
Mariellen Golfis
Managing Director :
Lianne Sinclair
Client Service Director :
Greg Morrison
Client Service Director :
Sarah Nelson
Senior Account Executive :
Lucie Lavrard
Account Executive :
Emma Rehnberg
Group Strategy Director :
Elke Anderle
Strategy Director :
Ryan Smith
Data Strategist :
Renee Schilb
Production Company :
Tool of North America
Director :
Paul Brigannti
Producer :
Dustin Callif
Editorial Company :
Cabin Edit
Finish and Color :
Flare Chicago
Audio Company :
Flare Chicago
Music Company :
Mophonics
Media Agency :
Mediacom
Digital Agency :
The Hive
PR Company :
ICF Next

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