Chris Parnell will tell your Tinder matches to 'keep it clean' in campaign from Orbit
Campaign by Energy BBDO centers around 'dirty dating'
Oct 05, 2020
Comedian Chris Parnell (Saurday Night Live, 30 Rock) fronts a new campaign for Orbit Gum that centers around "dirty" dating with the tagline "Keep it clean."
The campaign, via Energy BBDO, includes a spot in which Parnell plays "Dad" giving America a talk about dirty dating. He discusses how things have “gotten a little dirty” in the modern world of dating apps. Although he admits he might have sent a "dirty fax" or two in this time, "no eggplant emoji has ever got near a peach emoji." He also pulls out a pack of Orbit to encourage people to "keep it clean."
SNL director Paul Briganti of Tool helmed the spot. It's also being supported by a "dirty dating" chatbot on Tinder, allowing people to send personalized messages from Parnell telling their matches to clean up their act if they receive unsolicited dirty messages.