Oreo and Kit-Kat Play Tic-Tac-Toe on Twitter

Fight over a Twitter fan's affection

Published On
Mar 22, 2013

Editor's Pick

Oreo proves it's the master of real-time marketing -- and Kit-Kat shows it isn't too far behind, in this amazing Twitter exchange that happened recently. Chocolate-lover Laura Ellen tweeted that she was following both @Oreo and @KitKat on Twitter, leading to the chocolate-bar getting a little bit competitive, via agency JWT London, and challenging the cookie to a game of Tic-Tac-Toe. But while Oreo could have just played along, wiht the help of social agency 360i, it reacted in a pretty amazing way -- by complimenting how great Kit-Kats taste, via one of its signature images.

We've seen great exchanges between brands before, most notably between AMC Theaters and Oreo, and Taco Bell and Old Spice.