Channel 4 Puts A Punk Spin On Horseracing In Mini-Epic Grand National Promo

Film Explores The Origins Of The World's First Steeplechase

Published On
Mar 24, 2014

Editor's Pick

Channel 4's 4Creative has launched a mini-epic to trail its coverage of the UK's most famous horserace, the Grand National, which takes place next week. Filmed in five different locations across the UK, and with visual effects by MPC, the production values are worthy of a Guy Ritchie film trailer, let alone Channel 4 sports coverage. 4Creative heads Chris Bovill and John Allison said in a statement they hoped to create "a punk-revisionist telling of the feckin' extreme beginnings of the sport, something that left the viewer battered, bloody and breathless." The film recreates the true story of the world's first recorded steeplechase, which is reported to have taken place in 1752 as a result of a wager between Cornelius O'Callaghan and Edmund Blake. The tagline is "the original extreme sport."


Mar 24, 2014
Agency :
Brand :
Channel 4 Racing
Client :
Channel 4 Racing
Creative Director :
Chris Bovill
Creative Director :
John Allison
Director :
Keith McCarthy
Executive Producer :
Shananne Lane
Producer :
Tabby Harris
Production Manager :
Ali Buttle
Director, Photography :
Tat Radcliffe
Production Designer :
Kave Quinn
Business Director :
Kuba Wieczorek
Editor :
Tim Hardy @ Stitch
Visual Effects :
Visual Effects Supervisor :
Michael Gregory
Colorist :
George K

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Project Type