ORVIS - THE GREAT AWAITS / ANTHEM

Published On
Jul 26, 2019

Description

Orvis tapped Admirable Devil to create a brand platform that unified the 150-year old retailer’s various offerings in apparel, outdoor and fishing gear and equipment, hunting, and dogs. The resulting campaign “The Great Awaits” had an omnichannel rollout across digital, direct, print and TV in 2019. TV spots continue to run in addressable TV platforms.

Credits

Date
Jul 26, 2019
Client:
Orvis
Agency:
Admirable Devil
Executive Creative Director:
Michael Carpenter
Art Director:
Michael Carpenter
Executive Creative Director:
Bruce Gray
Copywriter:
Bruce Gray
Chief Strategist:
Joel R. Johnson
Senior Producer:
Amy Romanow
Senior Editor:
Gabriel Kornbluh
Production Company:
Traveler
Executive Producer:
Steven Gould
Director:
Tony McNamara
Production Manager:
Jake Brown
Director of Photography:
Tony McNamara
Editorial:
Admirable Devil
Editor:
Gabriel Kornbluh
Post Producer:
Amy Romanow
Telecine:
Faction
Colorist:
Kevin Barker
Audio:
Rainmaker Studios
Executive Producer:
Kristin O’Connor
Sound Designer and Mixer:
Jeff McManus
Music:
HiFi Project
Composer:
Rafter Roberts

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Project Type