ORVIS - THE GREAT AWAITS / ANTHEM
Published On
Jul 26, 2019
Description
Orvis tapped Admirable Devil to create a brand platform that unified the 150-year old retailer’s various offerings in apparel, outdoor and fishing gear and equipment, hunting, and dogs. The resulting campaign “The Great Awaits” had an omnichannel rollout across digital, direct, print and TV in 2019. TV spots continue to run in addressable TV platforms.
Credits
- Date
- Jul 26, 2019
- Client :
- Orvis
- Agency :
- Admirable Devil
- Executive Creative Director :
- Michael Carpenter
- Art Director :
- Michael Carpenter
- Executive Creative Director :
- Bruce Gray
- Copywriter :
- Bruce Gray
- Chief Strategist :
- Joel R. Johnson
- Senior Producer :
- Amy Romanow
- Senior Editor :
- Gabriel Kornbluh
- Production Company :
- Traveler
- Executive Producer :
- Steven Gould
- Director :
- Tony McNamara
- Production Manager :
- Jake Brown
- Director of Photography :
- Tony McNamara
- Editorial :
- Admirable Devil
- Editor :
- Gabriel Kornbluh
- Post Producer :
- Amy Romanow
- Telecine :
- Faction
- Colorist :
- Kevin Barker
- Audio :
- Rainmaker Studios
- Executive Producer :
- Kristin O’Connor
- Sound Designer and Mixer :
- Jeff McManus
- Music :
- HiFi Project
- Composer :
- Rafter Roberts
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Industry
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