Getting sick is no problem in Oscar’s new brand campaign

Just in time for flu season, Oscar Health is out with a fresh brand campaign from Chandelier, which the insurer tapped as agency-of-record earlier this year, and design studio Franklyn. A series of TV spots, running in both English and Spanish, promote how easy it is for consumers to use Oscar, the venture capital-funded insurance company co-founded by Josh Kushner. One 30-second ad (above) contrasts the ease of using Oscar—a woman calls her doctor from a nail salon, a man phones in from his kitchen—with a traditional doctor’s dull brown waiting room. “Talk to a doctor anywhere, anytime, for free,” a voiceover says, before delivering the tagline: “Oscar. Health insurance made easy.” Oscar also worked alongside design firm Franklyn to update all of its branding elements, apparent on colorful billboards, other OOH placements, collateral and digital. Featuring vibrant, whimsical illustrations, they spread similar messaging about virtual care, informing consumers that they can order prescription refills over the phone, or see a specialist sans referral. The new campaign arrives at a time when Oscar is pushing to expand. The New York-based company recently announced it is expanding into six new states and 12 new markets, including Miami and Philadelphia. Including such growth, the brand will be available in 15 states. Oscar hired Ivan Wicksteed, a veteran marketer who previously worked at Old Navy and Converse, as chief marketing officer in April. Shortly after, the company named Chandelier, which had worked with Wicksteed at Old Navy, as its AOR.

Getting sick is no problem in Oscar’s new brand campaign

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