Absolut Vodka : Outrageous

Celebrating LGBT.

Published On
Oct 26, 2011

Editor's Pick

TBWA/Chiat/Day NY and resident photographer David LaChapelle celebrate the LGBT community in a new campaign for Absolut Vodka. The post shows LGBT community representatives "coming out" of a bottle-shaped closet on a beach. The tagline reads: "Celebrating 30 years of going out and coming out," neatly tying together the campaign's theme with the idea of partying with Absolut vodka. LaChappelle shot on a beach to signify the movement from darkness to light, while the different figures in the poster give a sense of joy to the celebration. The campaign will commemorate Absolut's 30 years of involvement with the LGBT community and will run for a year, with digital and social features additions coming in the next few months.

Credits

Date
Oct 27, 2011
Brand :
Absolut Vodka
Client :
Absolut Vodka
Agency :
TBWA/Chiat/Day-New York
Chairman/Chief Creative Offier :
Mark Figliulo
Creative Director :
Sue Anderson
Creative Director/Art Director :
Hoj Jomehri
Art Director :
Brantley Barefoot
Copywriter :
Jim Therkalsen
Head of Production :
Robert Valdez
Director, Art Production :
Teresa Rad
Photographer :
David LaChapelle
Retoucher :
Stella Digital

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Project Type