Absolut Vodka : Outrageous
Celebrating LGBT.

Editor's Pick
TBWA/Chiat/Day NY and resident photographer David LaChapelle celebrate the LGBT community in a new campaign for Absolut Vodka. The post shows LGBT community representatives "coming out" of a bottle-shaped closet on a beach. The tagline reads: "Celebrating 30 years of going out and coming out," neatly tying together the campaign's theme with the idea of partying with Absolut vodka. LaChappelle shot on a beach to signify the movement from darkness to light, while the different figures in the poster give a sense of joy to the celebration. The campaign will commemorate Absolut's 30 years of involvement with the LGBT community and will run for a year, with digital and social features additions coming in the next few months.
Credits
- Date
- Oct 27, 2011
- Brand :
- Absolut Vodka
- Client :
- Absolut Vodka
- Agency :
- TBWA/Chiat/Day-New York
- Chairman/Chief Creative Offier :
- Mark Figliulo
- Creative Director :
- Sue Anderson
- Creative Director/Art Director :
- Hoj Jomehri
- Art Director :
- Brantley Barefoot
- Copywriter :
- Jim Therkalsen
- Head of Production :
- Robert Valdez
- Director, Art Production :
- Teresa Rad
- Photographer :
- David LaChapelle
- Retoucher :
- Stella Digital
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