'Overly Attached Girlfriend' is Obsessed with Autotrader.com

360i Enlists the YouTube Character to Reach Teens

Published On
Jun 30, 2014

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YouTube starlet Laina Morris brings her Overly Attached Girlfriend character out to discuss how autotrader.com can enhance some everyday practices. Like stalking your significant other.

Morris' creep-tastic flair makes for memorable explanations of the site's features. Creative agency 360i launched the film as part of a social media-based effort to reach younger car buyers-- who are likely familiar with our, um, passionate friend.

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Credits

Date
Jun 30, 2014
Brand :
Barnardo's
Client :
Barnardo's
Agency :
360i
Group Creative Director :
Rahul Sabnis
Associate Creative Director :
Dustin Glick
Copywriter :
Alejandro Castro
Art Director :
Alexis Rabilloud
Senior Strategist :
Alex Baum
Senior Strategist :
Lindsay Vuolo
Group Account Director :
Amy Richter
Associate Director :
Megan Mason
Producer :
Lauren Dobkin
Producer :
Alanda Fellows
Producer :
Lucy Scott
Editor :
Daniel DeBiasi
Color Correction :
Christopher Benitah
Photographer :
Tim Ireland
Photo Assistant :
Leo Samanamud
Associate Director, Influencer Marketing :
Joelle Hutcheon
Senior Social Publicist of Influencer Marketing :
Megan Conley
Group Media Director :
Amari Pocock
Senior Media Manager :
Maggie McCarthy
Associate Media Manager :
Marcus Albinder
Experience Design Director :
Pat Callow
User Experience Designer :
Kony Oh
Technical Director :
Michael Brennan
Senior User Interface Engineer :
Charles Loflin
Senior Analytics Manager :
Laura Carr
Production Company :
East + Pleasant
Vice President, Strategy :
Sanja Partalo

Need a credit fix? Contact the Creativity Editors

Project Type
Video

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