Cardi B, Emily Ratajkowski and other celebs indulge their passions and vices at the Palms Casino Resort
Vegas hotel taps the famous to unveil its $690-million renovation
Editor's Pick
The Palms Casino Resort in Las Vegas is undergoing a $690 million renovation, including a new entertainment area called KAOS, featuring residencies from a slew of musicians. A new campaign from AKQA Portland imagines the new space as a kind of composite playground where these artists can indulge both their creative passions and their vices.
Cardi B fans herself with stacks of cash and Emily Ratajkowski reads a fiery gossip rag while reggaeton singer Ozuna takes advantage of the white glove service. Supermodel Adriana Lima eats katana-cut pork chops, and designer Dapper Dan dresses Ezra Miller in couture cut for Albus Dumbledore. Rally driver Ken Block does donuts outside while Rita Ora brushes her teeth.
The anthem spot, as well as individual vignettes featuring each artist, were directed by Grammy Award-winner Sam Brown They're backed by a new track from artist and designer Duckwrth that's produced by Agami Music and samples James Brown’s “Get On The Good Foot.” A longer standalone vignette slowly circles The Palms as a tiny, distant figure—graffiti artist Revok—paints a rooftop design.
In addition to the films and social media placements, items showcased in the film will be dropped in secret locations every day from March 26 to April 5, including a Gucci X Dapper Dan jacket, an original Revok painting, a microphone signed by Cardi B, a Marshmello helmet, a sculpture by Olivia Steele and Nikes designed by Joshua Vides.
Viewers can also book rooms, dinner reservations and buy show tickets at the new Palms website, created as part of the campaign.
Credits
- Date
- Mar 28, 2019
- Creative Director :
- Aaron Seymour-Anderson
- Senior Art Director :
- Alice Chiapperini
- Senior Writer :
- Matteo Capaldi
- Executive Producer :
- Dustin Freeman
- Senior Producer :
- Thomas Martin
- Associate Creative Director :
- Carlos Bernal
- Designer :
- Pedro Sanguine
- Copywriter :
- Sammi Chancey
- Designer :
- Terry Lee
- Designer :
- Chris Lopez
- Group Account Director :
- Daniel Jones
- Client Partner :
- Rodrigo Moyses
- Executive Creative Director :
- Ginny Golden
- Strategy Director :
- Alec Black
- Associate Strategy Director :
- Sarah-Jayne Boyd
- Account Director :
- Mariana Pacheco
- Sr. Project Manager :
- Tyler Hilton
- Associate Program Director :
- Christine Dippold
- Media :
- Justin Claassen
- Media :
- Oona Ziegler
- Business Affairs Director :
- Amy Thomas
- Production :
- Imperial Woodpecker
- Director :
- Sam Brown
- Director of Photography :
- Benoit Debie
- Executive Producer :
- Doug Halbert
- Executive Producer :
- Charlie Cocuzza
- Producer :
- Emma Butterworth
- Production Supervisor :
- Kelsey Mezzenga
- Asst Production Supervisor :
- Laurie Adlington
- Asst Production Supervisor :
- Bailey Padgett
- 1st AD :
- Peter Jackson
- 2nd AD :
- Kevin McCann
- Production Designer :
- Quito Cooksey
- Editorial :
- Cabin Editing Company
- Editor :
- Greg Scruton
- Editor :
- Michael Rees
- Editor :
- Randy Baublis
- Managing Partner :
- Carr Schilling
- Head of Production :
- Remy Foxx
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