Color specialist Pantone is inviting its audience to explore color and "create your world" in a vibrant new campaign.

The ads, running on Instagram as well as in print and outdoor in France, take natural landscapes and give them unexpected hues, turning them into what look like alien worlds. For example, they transform grass violet and cacti blue in a desert landscape from Mexico, and change the color palette of a rolling meadow filled with poplars to feature red grass and a pale green sky. 

Created via TBWA/Paris, the campaign "encourages people to continue to explore color," says the agency.