Pantone puts an unexpected spin on nature

TBWA/Paris campaign invites audience to 'create your world'

Published On
Jan 16, 2020

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Color specialist Pantone is inviting its audience to explore color and "create your world" in a vibrant new campaign.

The ads, running on Instagram as well as in print and outdoor in France, take natural landscapes and give them unexpected hues, turning them into what look like alien worlds. For example, they transform grass violet and cacti blue in a desert landscape from Mexico, and change the color palette of a rolling meadow filled with poplars to feature red grass and a pale green sky. 

Created via TBWA/Paris, the campaign "encourages people to continue to explore color," says the agency.

Credits

Date
Jan 16, 2020
Client:
Pantone
Agency:
TBWA-Paris
Account Manager:
Marcie Foster
Account Manager:
Deepali Agarwal
Agency Manager:
Jonathan Serog
Agency Manager:
Marine Letourneur
Agency Manager:
Jules Chazot
Agency Manager:
Pierre Draber
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Faustin Claverie
Art Director:
Nicolas Vidolov
Art Buyer:
Feriel Simon
Photographer:
Johner Images
Photographer:
Pakawat Thongcharoen
Photographer:
Pongsakorn Jun
Photographer:
Stefan Mokrzecki
Photographer:
Mammuth

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