McDonald's : Paralympics We're All Making the Games

Ready for round two?

Published On
Aug 29, 2012

Editor's Pick

McDonald's and Leo Burnett London are back to remind you that the fun isn't over: it's just beginning. The brand celebrates the start of the 2012 London Paralympic Games with another spectator-focused spot that shows all the good-timers that are back for round two.

The brand has already come out with an Olympics spot that was along the same theme, as well as a host of print ads that highlighted the personal stories of the people who make the games happen.

Credits

Date
Aug 29, 2012
Brand:
McDonald's
Client:
McDonald's
Agency:
Leo Burnett-London
Creative Director:
Adam Tucker
Copywriter:
Mark Franklin
Copywriter:
Rob Tenconi
Art Director:
Rob Tenconi
Art Director:
Mark Franklin
Agency Producer:
Graeme Light
Planning:
Tom Roach
Planning:
Kit Patrick
Production Company:
Moxie Pictures
Director:
Luke Franklin
Producer:
Phoebe Matheson
Editorial:
Final Cut
Editor:
James Rosen

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Project Type