Parents plot a 'Star Wars'-themed date night in Google tie-up with 'Andor'
Campaign promoting the Chromebook from B-Reel Stockholm was made in collaboration with the Disney+ show
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Google Chromebook has hooked up with the new Disney+ show "Andor" for a spot that shows how two parents use its tech to plan a "Star Wars"-themed date night.
The ad, by B-Reel Stockholm, takes the form of a series of messages between two "Star Wars" superfan parents who are on secret mission to get their kids to bed on time so that they can watch the series on Disney+. They use the Chromebook’s features to message each other, share links, use apps and conspire in getting the kids into bed on time so they can watch “Andor” in peace. The campaign encourages people to “Let nothing come between you and the rebellion.”
The international campaign is running across the U.S., U.K., Germany and France, running across digital and social media and YouTube ahead of the debut of "Andor," which debuts exclusively on Disney+ on Sept, 21 with the first three episodes.
“Some heroes lead the rebellion and save the galaxy from the evil clutches of the Empire," commented Zack McDonald, executive creative director at B-Reel, in a statement. "Some heroes use the power of Chromebook to outsmart their kids and sneak in a date night to binge an epic new show. This campaign is a love letter to both.”
Credits
- Date
- Sep 13, 2022
- Client :
- Google Chromebook
- Agency :
- B-Reel-Stockholm
- Executive Creative Director :
- Zack McDonald
- Senior Strategist :
- Thomas Eon
- Art Director :
- Nikolaus Ronacher
- Copywriter :
- Uli Luetzenkirchen
- Designer :
- Sofi Faxling
- Motion Designer :
- Peter Holtze
- Brand Director :
- David Newsome
- Brand Manager :
- Hannah Håål
- Senior Producer :
- Mei Li Heman
- Production :
- Fanny & Alexander Productions
- Sound Design :
- CloudBerry Post
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