Paris Hilton and Nicole Richie unveil Sonic drinks in colorful spot
The pair are branding geniuses in a commercial introducing the limited-time products
Editor's Pick
Paris Hilton and Nicole Richie are back at Sonic Drive-In, this time with a product of their own: the limited-time “Iconic Drinks by Paris and Nicole.”
A new spot produced by Hilton’s 11:11 Media features the duo sitting in a car (of course). They try the new drinks and try to come up with names for them—only to realize their own names would be the perfect fit.
The Richie drink is comprised of Dr Pepper, sweet cream and vanilla flavor with real strawberries topped with whipped cream. Hilton’s is Sprite, dragon fruit flavor, lemon and lime fruits topped with whipped cream and Nerds candies.
This is not the first time the pair have interacted with Sonic. They “worked” at Sonic in 2003 for an episode of “The Simple Life,” a series that followed Hilton and Richie as they worked various jobs including farming, fast food and more.
The spot will air on streaming, social media and digital channels. The Iconic Drinks by Paris and Nicole menu will be available for a limited time starting Monday.
“We’re beyond excited to team up with Paris and Nicole to offer a truly fun and memorable beverage experience,” said Ryan Dickerson, Sonic’s chief marketing officer. “They’ve been a part of pop culture history, and Sonic history, for so long, and they are legit Sonic fans, so it was a no-brainer to partner with them to bring these iconic drinks and campaign to life.”
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Credits
- Date
- Dec 09, 2024
- Client :
- SONIC Drive-In
- Agency :
- 11:11 Media
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