Audi's Holiday Ad Depicts the Parking Nightmare of Christmas Shopping
Hilarious Spot by Venables Bell & Partners Serves Up a Familiar Scenario
Editor's Pick
Ah the holidays. The scenario of competing over the last parking spot at the mall may be a familiar one to many people at this time of year. In Audi's holiday commercial, it becomes a dramatic car chase between two determined dads.
Created by Venables Bell & Partners and directed by Steve Rogers at Biscuit, the funny spot sees the pair arrive at the mall at the same time and negotiate obstacles such as tiny parking spaces, the woman who looks like she's leaving and isn't (we've all been there) and elderly shoppers getting in a muddle with their car keys.
The music choice ("Carol of the Bells" -- also used in this year's Waitrose spot from the U.K.) serves to ramp up the drama nicely. And even when they finally succeed in reaching the store, there's something else to fight over. The 2018 RS 7 and RS 3 Audi Sport vehicles feature as the vehicles.
Credits
- Date
- Nov 22, 2017
- Brand :
- Audi
- Client :
- Audi
- Founder, Chairman :
- Paul Venables
- Partner, Executive Creative Director :
- Will McGinness
- Creative Director :
- Justin Moore
- Creative Director :
- Erich Pfeifer
- Copywriter :
- Tedd Wood
- Art Director :
- Cody Pate
- Director, Integrated Production :
- Craig Allen
- Producer :
- Hilary Coate
- Business Affairs Manager :
- Sametta Gbilia
- Head of Brand Management :
- David Corns
- Brand Director :
- Jon Phillips
- Brand Development Supervisor :
- Jessica Lo
- Brand Development Supervisor :
- Justin Wang
- Brand Manager :
- Hope Stadulis
- Brand Coordinator :
- Alexandra Kaye
- Senior Strategist :
- Mike Riley
- Senior Traffic Manager :
- Jermelia Holling
- Production Company :
- Biscuit Filmworks
- Director :
- Steve Rogers
- Executive Producer :
- Shawn Lacy
- Executive Producer :
- Holly Vega
- Line Producer :
- Karen O'Brien
- Director, Photography :
- Alwin Kuchler
- Editing Company :
- Exile
- Editor :
- Kirk Baxter
- Assistant Editor :
- Paul Jarolimekproner
- Executive Producer :
- CL Weaver
- Producer :
- Remy Foxx
- Visual Effects Lead Supervisor :
- Adam Watson
- Visual Effects Executive Producer :
- Kate Hitchings
- Visual Effects Producer :
- Scott Boyajan
- 2D Artist :
- Adam Watson
- 2D Artist :
- Eric Mason
- 2D Artist :
- Dave Damant
- 2D Artist :
- Kevin Jones
- 2D Artist :
- Brian Magarian
- 2D Artist :
- Phoebe Britton
- 2D Artist :
- Gretchen Capatan
- 2D Artist :
- James Aguilar
- 2D Artist :
- James Gorman
- 2D Artist :
- Mikey Smith
- 2D Artist :
- Nicholas Hiegel
- 2D Artist :
- Steve Miller
- Digital Matte Painter :
- Dark Hoffman
- CG Supervisor :
- Corinne DeOrsay
- Color :
- CO3
- Colorist :
- Stefan Sonnenfeld
- Color Producer :
- Katie Andrews
- Music Company :
- Barking Owl
- Creative Director :
- Kelly Bayett
- Partner :
- Kelly Bayett
- Producer :
- KC Dossett
- Music Arrangement :
- Barking Owl
- Sound Design :
- Barking Owl
- Sound Designer :
- Wylie Statemen
- Sound Designer :
- Harry Cohen
- Mix :
- Barking Owl
- Mixer :
- Mike Franklin
- Driver :
- Soren Brouwers
- Driver :
- Will Green
- Santa :
- Jovial Kemp
- Security Guard :
- Michael Boucher
- Woman in Garage :
- Lindsay Ames
- Old Man :
- George Cheng
- Employee Pushing Shopping Cart :
- Lee Andrew Ross
- Mom in Aisle :
- Cyd Strittmatter
- Actor :
- Joshua Gallup
- Music :
- Carol of the Bells
- Music :
- Peter J. Wilhousky
- Driver :
- Paul Dallenbach
- Driver :
- Greg Tracy
- Visual Effects/Finish :
- Electric Theatre Collective
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