St Germain Runs a Fast-Disappearing 'Peep Show' on Periscope
Floria Sigismondi Directs "New Girl" Actress Hannah Simone in Live Films
Jul 10, 2015
Liqueur brand St Germain teamed up with director Floria Sigismondi this week for a stylish experiment viewable only on Twitter's Periscope live streaming app.
"Peep Show," which stars actress Hannah Simone ("New Girl"), simulates old-fashioned erotica with Simone filmed in a dressing room wearing burlesque- style lingerie. Four live shows, filmed by Sigismondi on an iPhone, were broadcast yesterday and were available to Periscope viewers only for 24 hours. During the shows, viewers were able to tweet their suggestions for the next scene via Twitter.
Periscope, which Twitter launched in March, has proved popular with fashion brands such as Burberry and Target already and Barcardi-owned St. Germain clearly wants to position itself in this stylish, experimental space. Bacardi acquired the elderflower-flavored brand in 2013 announcing plans to "internationalize" the brand.
WPP's Possible worked on the project with Sigismondi's production company, Believe Media.