People are swept off their feet by home furnishings in this H&M Home ad

Martin Werner directs spot breaking ahead of Valentine's Day

Published On
Feb 02, 2023

Editor's Pick

With Valentine's Day approaching, love is on the protagonists' minds in this new H&M set to the classic love song "Can't Take My Eyes Off You." Only, home furnishings rather than people are the objects of their desire.

A new spot directed by Martin Werner of Bacon (a veteran of humorous commercials for home retailers, such as German's Hornbach) shows how a vase, a rug and a champagne flute all catch people's eyes and seem infinitely more attractive than their cute child, potential fiancee or a guy who's flirting at a pool party. 

The spot comes from Swedish agency King, whose creative director Frank Hollingworth explained: "To clearly show that we have a bit of self-distance in what we do, we have exaggerated the role they play in the customers’ lives. We think it makes for an interesting and joyful feeling, adding a personal touch to the brand."

The campaign is running on YouTube and Meta as well on TV in selected markets. H&M Home is currently available in 56 markets, including shop-in-shops and concept stores, and delivers to 42 online markets.


Feb 02, 2023
Client :
Agency :
Production Company :
Director :
Martin Werner
Executive Producer :
Mette Jermiin
Executive Producer :
Samuel Cantor
Producer :
Axel Herrlin
Kaspar Tuxen
Prod Coordinator :
Nana Ama Amartey Rothenborg
Service Production :
Tickle Film
Service Producer :
Romina Tedoldi
1st AD :
Alessandro Trovò
Production Designer :
Laura Sabat
Wardrobe Stylist :
Claudia Martins
Manel Rosa
Casting :
Hammond Cox Casting
Casting :
Edu Prado
Casting :
Editor :
Peter Brandt
Sound Designer :
Johan Johnson
Colorist :
Hannibal Lang
Online/VFX :
Evelina Åström
Online/VFX :
Olle Black
Creative :
Frank Hollingworth
Creative :
Martin Sööder
Account Manager :
Peter Preisler
Agency Producer :
Anna Granditsky
Agency Post Producer :
Anna Olsson

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