People struggle with the great outdoors in funny ads from Article

The online furniture brand takes a comedic approach with Mischief @ No Fixed Address

Published On
Mar 08, 2022

Editor's Pick

People love the outdoors, but not too much, in a humorous new campaign for online furniture brand Article Furniture that's fresh and unusual for the category. 

Mischief @ No Fixed Address created two new spots depicting situations in which people struggle with outdoor activities such as horseback riding or hiking. The end up being much happier enjoying nature while relaxing on their new garden chairs. Pete Marquis directed the ads via Strike Anywhere.

The 30-second spots will run on social as well as on Hulu and a number of local TV broadcasters across Washington D.C., Los Angeles, Seattle and Boston. The campaign also includes out-of-home ads in L.A.

The push leverages comedy to cut through in a space dominated by product shots and sales-led advertising. 

“At Article, our goal is to be the easiest way to create your outdoor space," said Daniel Mew, director of advertising at Article. "As a part of that, we wanted to highlight that people can still enjoy the outdoors after a long winter season, even if they don’t consider themselves outdoorsy. Taking a different creative direction to the industry norm, the team at Mischief helped us create a campaign that speaks honestly about how our customers will enjoy our beautiful modern furniture.”



Mar 08, 2022
Client :
Article Furniture
Agency :
Creative Director :
Paul Roelofs
Director of Advertising :
Daniel Mew
Lead Producer :
Krista McMillan
Video Manager :
Melissa Hall
Styling Manager/Art Director :
Hilary Twa
Senior Manager Creative Operations :
Chelsea Heney
SVP, Marketing, Support, and Sales :
Duncan Blair
Director Communications :
Sarah Jones
Associate Creative Director, Copy and Content :
Stevie Wilson
Associate Creative Director, Graphic Design :
Dan O'Leary
Manager, Photography Creative :
Leo Cox
Agency :
No Fixed Address Inc.
Co-Founder & CCO :
Greg Hahn
Partner & President :
Kerry McKibbin
Partner and Executive Creative Director :
Bianca Guimaraes
Partner and Executive Creative Director :
Kevin Mulroy
Sr. Art Director :
Helen Rieger
Sr. Copywriter :
Mackenzie Hart
EVP Production :
Will Dempster
Producer :
Coleman Sweeney
Group Account Director :
Alison Whisenant
Business Manager :
Lauren Tolbert
Head of Strategy :
Jeff McCrory
Strategy Lead :
Nimisha Jain
Senior Print Producer :
Sheila Jacklin
Senior Production Artist :
Chris Chin
Director of Comms Planning and Media :
Kristie Lee
Director of Media Investments & Platform Operations :
Dan Whip
Partner & Head of Development :
Oliver McAteer
Production Company :
Strike Anywhere
Director :
Pete Marquis
Executive Producer :
Victoria Guenier
Business Affairs :
Matt Woods
Line Producer :
Adam Lawson
1st Assistant Director :
Isaac Heckert
Production Supervisor :
Ashley Krick
Director of Photography :
Julia Swain
Post Production :
Editor :
Dick Gordon
Executive Producer :
Brian Creech
Motion Designer :
Joseph Ryan
Visual Effects Artist :
Peter Amante
Color :
Rare Medium
Colorist :
Fergus McCall
Jr. Colorist/Assist :
Stephanie Park
Executive Producer :
Record & Mix :
Grayson Music Group
Director :
Mark Domitric
Engineer :
Aaron McCourt
Producer :
Kelly McCluskey
Sound Designer :
Mike Bisanti
ADR Record & Mix :
Re-Recording Mixer :
Jeff Malen
Audio Assistant :
Meg Ochs
Music :
Asche & Spencer

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