Pepsi alters Shaq’s sneakers to transport a soda can

Vintage Reebok Shaq Attaq retooled with Pepsi colors, logos and a mini-can chamber

Published On
Feb 20, 2024
Pepsi 'Sneak'er

Editor's Pick

It wasn’t the only noteworthy sneaker stunt to go off over the weekend but Pepsi’s is the only new shoe that can also transport a soda, bringing new form and function to Shaquille O’Neal’s vintage Reebok Shaq Attaq shoes.

The beverage giant unveiled the souped-up kicks on Monday after O’Neal showed them off during NBA All-Star Weekend in Indianapolis. Custom footwear shop The Shoe Surgeon retooled vintage Shaq Attaq pairs from O'Neal’s personal inventory. The renamed “Sneak’ers” feature Pepsi’s electric blue and black palette, a Pepsi logo where Reebok’s famous “Pump” was, a Pepsi pattern on the insole, and in the sole, a leather chamber just large and deep enough to nestle a Pepsi mini-can. O’Neal, a longtime Pepsi pitchman, reunited with the brand last year to push the 7.5 -ounce mini-cans, a fast-growing package size for Pepsi.

While Donald Trump’s new kicks went on sale for $399, Pepsi is giving away 22 pairs of “Sneak’ers.” Fans can enter through Feb. 25, by posting a photo or video on social media showcasing their own love for Pepsi Minis, using the hashtags #PepsiMinis and #Sweepstakes.

Tracy Locke, Genesco Sports, Acceleration Community of Companies and The Shoe Surgeon worked on the promotion.