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PepsiCo’s big-budget Chinese New Year ad taps into national pride about China’s space program

(Pepsi)
January 10, 2019 02:55 PM

Pepsi’s big-budget ad for Chinese New Year taps into China’s pride about its space program. The seven-minute ad, about a group of astronauts setting off on a harrowing mission, was released soon before China made history by landing a probe on the far side of the moon.

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