How do you decide on the "perfect work of art"? A new film from the U.K.'s The Art Fund imagines a panel set up to do just that, and it's pretty funny.
The two-minute film sees an initially enthusiastic chairperson showing various artworks to a group of eight people seated in a gallery, to whitttle them down until the winner is left standing. The film goes on to demonstrate the absurdity of say, asking people to choose between a Rodin sculpture or William Morris wallpaper, or Raphael and Rothko, as the chairperson gets more and more stressed and the people more and more confused.
It's also an impressive whistlestop tour of some of the diverse range of artworks that can be seen all over the U.K., and that's the point -- the Art Fund's message is that one work of art can't please everyone, but you can see everything with its National Art Pass. The latter gives you access to over 240 museums, galleries and historic houses across the U.K. as well as 50% off entry to major exhibitions.
The film was created by 101 London and directed by Fred Rowson at Colonel Blimp. It's running online and in cinemas from Sept. 26.