What Would You Call the 'Perfect Work of Art'? This Panel Tries to Decide
Humorous Film From the U.K.'s Art Fund Promotes Its National Art Pass
Editor's Pick
How do you decide on the "perfect work of art"? A new film from the U.K.'s The Art Fund imagines a panel set up to do just that, and it's pretty funny.
The two-minute film sees an initially enthusiastic chairperson showing various artworks to a group of eight people seated in a gallery, to whitttle them down until the winner is left standing. The film goes on to demonstrate the absurdity of say, asking people to choose between a Rodin sculpture or William Morris wallpaper, or Raphael and Rothko, as the chairperson gets more and more stressed and the people more and more confused.
It's also an impressive whistlestop tour of some of the diverse range of artworks that can be seen all over the U.K., and that's the point -- the Art Fund's message is that one work of art can't please everyone, but you can see everything with its National Art Pass. The latter gives you access to over 240 museums, galleries and historic houses across the U.K. as well as 50% off entry to major exhibitions.
The film was created by 101 London and directed by Fred Rowson at Colonel Blimp. It's running online and in cinemas from Sept. 26.
Credits
- Date
- Sep 22, 2017
- Brand :
- The Art Fund
- Client :
- The Art Fund
- Agency :
- 101-London
- Director, Marketing :
- Carolyn Young
- Senior Manager of Design :
- Liz Workman
- Senior Marketing Manager :
- Samantha Grayson
- Executive Creative Director :
- Mark Elwood
- Executive Creative Director :
- Augusto Sola
- Creative :
- Gavin Cumine
- Agency Producer :
- Alex Pemberton
- Account Director :
- Georgie King
- Account Manager :
- Katie Colhoun
- Creative Planner :
- Joe Smith
- Junior Planner :
- Luke Stockil
- Production Company :
- Colonel Blimp
- Director :
- Fred Rowson
- Executive Producer :
- Paul Weston
- Producer :
- Corin Taylor
- Casting Director :
- Kharmel Cochrane
- Production Manager :
- Abi Jones
- First Assistant Director :
- Kerry Green
- Director, Photography :
- Will Humphries
- Art Director :
- Lucie Red
- Wardrobe Stylist :
- Florence Jones
- Editor :
- Sacha Szwarc
- Editorial :
- Speade
- Edit Producer :
- Kirsty Oldfield
- Colorist :
- Edwin Metternich
- Color :
- Framestore
- Flame Operator :
- Katie Rhodes
- Post Producer :
- Chris Anthony
- Sound Design :
- Neil Johnson
- Sound Design Company :
- Factory
- Sound Post Producer :
- Becs Bell
- Cast :
- Cornelia Baumann
- Cast :
- Michael Eaves
- Cast :
- Andrew Francis
- Cast :
- Colette Kelly
- Cast :
- Pina Akin
- Cast :
- Ozioma Ihesiene
- Cast :
- Paul Hattori
- Cast :
- Martin Atkinson
- Cast :
- Louvaine Inman
- Cast :
- Mikey Bharj
Need a credit fix? Contact the Creativity Editors