Perrier made a curiously 'cool' hat for 'Wizards Unite' players

The beverage brand is capitalizing on the new Harry Potter-themed augmented reality game

Published On
Jun 25, 2019

Editor's Pick

Brands are quickly starting to piggyback off the launch of Niantic's "Harry Potter: Wizards Unite" augmented reality game last week. 

One is Perrier, which is running a social camapign around a special hat it's created for those heading out onto the streets to hunt magical creatures and the like. The 27-inch high wizard's hat contains an isothermic compartment in which you can store a cold Perrier bottle to quench your thirst as you play the game. 

Created by French agency Mazarine You to You, the limited edition hats can be won via a social media competition on Twitter, Instagram and Facebook—fans can just leave a comment to enter.


Jun 25, 2019
Mazarine You to You

Need a credit fix? Contact the Creativity Editors

Project Type