Perrier made a curiously 'cool' hat for 'Wizards Unite' players
The beverage brand is capitalizing on the new Harry Potter-themed augmented reality game
Jun 25, 2019
Brands are quickly starting to piggyback off the launch of Niantic's "Harry Potter: Wizards Unite" augmented reality game last week.
One is Perrier, which is running a social camapign around a special hat it's created for those heading out onto the streets to hunt magical creatures and the like. The 27-inch high wizard's hat contains an isothermic compartment in which you can store a cold Perrier bottle to quench your thirst as you play the game.
Created by French agency Mazarine You to You, the limited edition hats can be won via a social media competition on Twitter, Instagram and Facebook—fans can just leave a comment to enter.