Perry Ellis Boosts Revenue and Personalization with Wunderkind’s Identity Network

Wunderkind, the leading AI-powered performance marketing platform, has announced significant enhancements to its Identity Network with cutting-edge tools to collect first-party data and deliver personalized experiences at scale. These new features—including a cross-device graph, server-side tracking, and privacy compliance updates—are giving brands like Perry Ellis the ability to boost revenue while staying ahead of the shifting privacy landscape. The Wunderkind Identity Network leverages advanced AI and machine learning to track consumer behavior across 9 billion devices and 1 billion profiles, providing an alternative to third-party cookies. For brands like Perry Ellis, this solution enables them to recognize and engage customers seamlessly across all owned channels, such as email and SMS, delivering tailored offers that resonate with individual shoppers. “Even though Google decided to keep third-party cookies, we want to shift away from the trackers and anchor to first-party data, which allows us to deliver a better, more personalized customer experience across owned channels,” said Jay Nigrelli, EVP of Direct to Consumer at Perry Ellis International. “Wunderkind’s Identity solution just works. Their robust identity graph and comprehensive network allow us to recognize consumers, trigger relevant messages, and drive greater customer experiences and revenue lifts for our brand.” With Wunderkind’s newly enhanced Unified Identity Graph, Perry Ellis can now consolidate email addresses, phone numbers, and browsing data into a single profile, offering deeper insights into customer preferences. Additionally, the Identity Enrichment Ecosystem and server-side tracking provide more powerful tools for visitor recognition, allowing Perry Ellis to identify and engage customers consistently across all interactions. To learn more about Wunderkind Identity, join their virtual event on October 9th.

Perry Ellis Boosts Revenue and Personalization with Wunderkind’s Identity Network

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