Pet-sitting service Rover welcomes extremely specific instructions for fur babies

Helicopter parents, meet helicopter pet parents, the doggy daycare version of overly invested caregivers. But it’s not a bad thing, says a new campaign from pet-sitting service Rover. Specific instructions for taking care of fur babies are no problem at all, in a spot from Seattle-based agency Little Hands of Stone that features real Rover customers, their real pets and the real directives they leave with sitters. “Pets are important members of our families, and our bonds have only deepened throughout the pandemic,” said Rover CMO Bill Kong in a statement. “We know that every pet has their own unique needs, so at Rover, we make it easy to share detailed pet care instructions.” Do not touch Gatsby’s paws. Greta the bulldog prefers hot pink and gets an ice cream party on Fridays. King Louis eats filet mignon but will settle for salmon. “It can get awkward to hand over a laundry list of super-specific pet care instructions to your friends and family,” added Matt McCain, Little Hands of Stone co-founder. “But with sitters on Rover, there’s no shame in getting really, really specific. The sitters actually find it helpful, so we wanted to show the loving bond between pet and parent in all its authentic, relatable weirdness.” The two-minute spot is directed by Alex Gorosh via Hungry Man. A 30-second cut is running nationally on 26 cable networks including MTV, A&E, AMC, TBS, TNT and USA, as well in digital and social placements.

Pet-sitting service Rover welcomes extremely specific instructions for fur babies

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