Pete Davidson is Peter Davidson in his more buttoned-up Taco Bell breakfast spot

The late-night comedian morphs into a morning-show host in Deutch LA’s latest work pushing simple breakfasts

Published On
Apr 26, 2023
Pete Davidson playing a morning-show host in Taco Bell's new ad

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Taco Bell is bringing back Pete Davidson as it continues its campaign for a more sensible breakfast, following its apology last year for getting a little crazy with its start-of-the-day menu items.

Except this time it’s not Pete Davidson but Peter Davidson, a more serious version of the former late-night comedian, who in the spot below is the sensible, no-frills host of a Taco Bell-themed morning show.

“Peter” is the physical embodiment of Taco Bell’s new approach to mornings—that they should be simple, welcoming and never over-the-top before 11 a.m.


The spot, from Deutsch LA, supports the California Breakfast Crunchwrap, which debuted nationally on April 13 for a limited time. 

“Last year, Taco Bell brought me on to apologize for their over-the-top breakfast innovations of years past,” said Davidson. “I’m still not sure why they chose me to be their partner but I’m playing a new role where I get to spend mornings with my fans and friend Rhonda. They’ll see how easygoing I am—at least in the mornings.”

“Why a morning show? Because like morning shows, Taco Bell breakfast is a simple pleasure made to ease your into your day,” said Matt Ian, co-chief creative officer of Deutsch LA. “Why Peter Davidson? Because as Taco Bell fans will tell you, no one should be at an eleven before 11 a.m.”

“Our refreshed approach to simpler breakfast habits started with Pete and we’re thrilled to be continuing our journey with him and his Peter-persona,” said Sean Tresvant, Taco Bell’s chief global brand officer. “The engagement and reactions from our fans have demonstrated that this renewed approach is resonating with our audience, and we look forward to continuing to deliver delicious and comforting breakfast foods when they spend their mornings with us.”


Apr 26, 2023
Client :
Taco Bell
Agency :
Deutsch LA
Global Chief Brand Officer :
Sean Tresvant
Chief Marketing Officer :
Taylor Montgomery
Chief Creative Officer :
Evert Lee
Sr. Director Brand Strategy & Planning :
Katie Taylor
Sr. Associate Manager :
Eddy Perezic
Associate Analyst Brand Marketing :
Alex Martens
Head of Social :
Nicole Weltman
Sr. Social Media Strategist :
Madia Aymerich
Brand Content Marketing :
Milo Simpson
Group Account Director :
Matt Matzen
Account Director :
Britt Luhrsen
Account Director :
Natalie Brock
Account Supervisor :
Stef Rust
Account Executive :
Daniela Chang
Chief Creative Officer :
Matt Ian
Creative Director :
Stephanie Kohnen
Creative Director :
Eamon Conway
Associate Creative Director :
Eric Scott
Group Strategy Director :
Gabriel Caramelo
Social Strategy Director :
Lauren Murphy
Connections Strategy Director :
Elizabeth Weinstein
Strategy Director :
Sara Singh
Senior Strategist :
Karina Azevedo
Executive Producer :
Paul Roy
Senior Producer :
Fran Lozano
Producer :
Lexie Curatolo
Social Producer :
Joanne Yun
Music Director :
Chip Herter
Music Supervisor :
Will Eichler
Director of Business Affairs :
Gabriela Farias
Executive Business Affairs Manager :
Biba Millstein
Business Affairs Manager :
Nazareth Azimihashemi
Director of Broadcast Traffic :
Carie Bonillo
Senior Broadcast Traffic Manager :
Courtney Tylka
Broadcast Traffic Manager :
Ana Barraza
Production Company :
Director :
Paul Briganti
President :
Dustin Callif
Managing Director :
Nancy Hacohen
Executive Producer :
Rob Sexton
Head of Production :
Amy DeLossa
Producer :
Kelly Christensen
DP :
Lance Kuhns
Production Designer :
Mark Newell
Food :
Executive Producer :
Christoph Kauffman
Line Producer :
Matthew O'Shea
Director of Photography :
Nick Taylor
Production Designer :
Adam Pruitt
Editorial :
Head of Production :
Amy Saunders
Editor :
Chris Hall
Editor :
Tony Bernard
Editor Assistant :
Joshua Butt
Producer :
Yole Barrera
Motion Graphics :
Graphics Director :
Andrea Senise
Artist :
Mitsuko Bolanho
Finishing / VFX :
VFX Artist :
Todd Mesher
Mix House :
Mixer :
Nick Bozzone
Color Grade :
Colorist :
Jennifer Gaida
Color Assistant :
Angie Batz
Color Assistant :
Kevin Sian
Producer :
Luis Amaya
Head of Production :
Stefanie Schaldenbrand
Executive Producer :
LaRue Anderson

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