Pets can't understand your ugly human holiday fashion in Chewy's campaign

Cute holiday clothing for pets became quite the things last year: remember PetSmart's matching sweater sets embroidered with pets and owners' faces? But in Chewy's holiday ad this year, the pet products brand makes the point that your pet probably has no idea what this silly trend is all about. The fun 30-second spot aims to show that, while our pets may not understand the outlandish decorations, intentionally ugly holiday sweaters, or matching pajamas on display during the holiday season, they will still appreciate delicious treats and fun toys from Chewy. Conor Byrne of Mssng Peces directed the ad, which was created via Arnold Worldwide and will extend into assets across social, CRM and on the Chewy's website/mobile app. "I have these moments with my dog where I just can’t figure out what the heck she’s barking at," said Sean McBride, chief creative officer, Arnold, in a statement. "Are we in danger? Are you having a doggy muscle cramp? Are you just practicing barking? Most of the time I’m left to wonder. No matter how much I love my dog, no matter how connected to her I feel, there are just some things I’ll never fully understand. This campaign takes that truth about pet parenthood and reverses it, imagining how some of the odd things we humans do over the holidays might appear to our pets. After all, is barking at a chair any more or less weird than wearing an intentionally ugly holiday sweater?”

Pets can't understand your ugly human holiday fashion in Chewy's campaign

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