Philadelphia Cream Cheese spoofs a gaming console ad to promote a cheesecake kit
Tongue-in-cheek campaign by Gut suggests the 'Philly Series 5' as a holiday gift
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Philadelphia Cream Cheese is hoping its new cheesecake kit will be a popular holiday gift under the tree this year. And just to make sure, it's marketing it like it's the latest games console.
A new campaign from agency Gut for the Kraft Heinz brand styles the $4.99 kit, which comes with a baking pan as well as ingredients in special tech-style packaging, as the "Philly Series 5." As Sony's PS5 and Microsoft's Xbox Series X drop for this gift-giving season, the spot spoofs console marketing with claims of "3D cookie crumb technology" and "the latest dual egg processor" as well as the "five bricks of power" (aka packs of Philadelphia).
Coming after innovations like Pumpkin Spice Mac & Cheese and its Heinz Ketchup Puzzle, it's another example of Kraft Heinz providing some fun food-related entertainment this year. While appealing to gaming fans, it's a good way of tapping into the pandemic baking craze.
“Nothing in the world moves faster than the technology curve, and we always strive to be at the forefront—both in our product and in the ways consumers experience the simple pleasure of Philadelphia,” said Basak Oguz, director of marketing at Philadelphia Cream Cheese, in a statement. “The Philly Series 5 is our way of moving at the speed of innovation, and bringing consumers the most delicious gift of the holiday season.”
Credits
- Date
- Nov 18, 2020
- Client :
- Philadelphia Cream Cheese
- Agency :
- Gut
- Director :
- Basak Oguz
- Brand Manager :
- Erica Watkins
- Senior Associate Brand Manager :
- Keenan White
- Analyst :
- Christina Brown
- Lead Equity & Platform Development Cheese & Dairy :
- Anne Field
- Senior Associate Brand Manager Equity & Platform Development Cheese & Dairy :
- Patti Zaremba
- Manager Culinary :
- Lauren Bayer
- Founder CCO :
- Anselmo Ramos
- COO Partner :
- Paulo Fogaca
- Chief Client Officer Partner :
- Carmen Rodriguez
- ECD Partner :
- Ricardo Casal
- ECD Partner :
- Juan Javier Peña Plaza
- Head of Art :
- Guido Fusetti
- Creative Director :
- Jeff Hodgson
- Creative Director :
- Eliana Ferrer
- Associate Creative Director :
- Leila Moussaoui
- Senior Art Director :
- Jose Ramirez
- Senior Copywriter :
- Jeff Schermer
- Head of Production :
- Renata Neumann
- Senior Producer :
- Alexandra Odriozola
- Account Director :
- Monique Beauchamp Estrella
- Senior Account Executive :
- Veronica Perez
- Creative Manager :
- Cristina Cornejo Ayala
- Content Director :
- Sam Lemoine
- Senior Copywriter :
- Sai He
- Community Manager :
- Nefari Steele
- Associate Strategy Director :
- Bruno Steffen
- Production Company :
- Alpen
- Director :
- Mike Bernstein
- EP :
- Christian Heuer
- Producer :
- William Cubbon
- DP :
- Andrew Wheeler
- PD :
- Katie Hickman
- Art Director :
- Lisa Martirosyan
- Wardrobe :
- Jolene Nava
- 1st AD :
- Steve Bagnara
- Make up :
- Carmen Dianne
- Hair :
- Valene Mohahan
- Brother :
- Destin Flood
- Brother :
- D'trien Flood
- Teen :
- Charlie Morgan Patton
- Man :
- Rajiv Sinha
- Editorial :
- Cosmo Street Editorial
- Editor :
- Jeff Grippe
- Assistant Editor :
- Alexandra Jimenez
- Managing Partner/ Executive Producer :
- Yvette Cobarrubias
- Producer :
- Pamela Cohen
- VFX Supervisor :
- Nico Cragnolino
- Color :
- Moving Forward Studios
- Senior Colorist :
- Oscar Martinez Asencio
- Digital Studio :
- Unicorns & Unicorns
- Executive Producer :
- Adrianne McCurrach
- Executive Producer :
- Joanna Shaw
- Technical Director :
- Sun Komen
- Head of Digital :
- Ralph Kuijpers
- Art Director :
- Mike Gallegos
- Art Director :
- B. Gosse
- Industrial Designer :
- Franco Barbieri
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