Droga5's Ad for VitaCoco Delivers a Karaoke Performance Like No Other
Epic Rendition of Power Ballad Promotes Coconut Water
Editor's Pick
Coconut Water brand VitaCoco certainly strikes out to be different -- and memorable -- in a new campaign out of Droga5 London. Filmed in a Bangkok bar, it features a passionate karaoke singer (played by French character actor Hocine Choutri) whose rendition of Celine Dion power ballad "It's All Coming Back to Me Now" is helpfully given phonetic subtitles for the viewer. That's because he's literally singing it without any regard for the actual lyrics (so the final line is translated as "Buddi so Camembert tuminah").
It's both bizarre and hilarious. But just what does all this have to do with VitaCoco? Well, the commercial closes with the tagline "However you do it, Just Get Thirsty," as we see our singer taking a swig of coconut water.
The spot will run in the U.S. and Europe, starting this month.
Credits
- Date
- May 18, 2016
- Brand :
- Vita Coco
- Client :
- Vita Coco
- Executive Vice President, Global Brand Strategy and Development :
- Jane Prior
- Director, Marketing :
- Pip Brook
- Chief Creative Officer :
- David Kolbusz
- Executive Creative Director :
- Rick Dodds
- Executive Creative Director :
- Steve Howell
- Creative :
- Thomas Corcoran
- Creative :
- Thomas Bender
- Account Director :
- Alex Dousie
- Director, Strategy :
- Toto Ellis
- Producer :
- Peter Montgomery
- Production Company :
- Somesuch
- Director :
- Daniel Wolfe
- Executive Producer :
- Tim Nash
- Line Producer :
- Lee Groombridge
- Director, Photography :
- Tom Townend
- Editing Company :
- Trim
- Editor :
- Dominic Leung
- Visual Effects :
- Time Based Arts
- Producer :
- Chris Aliano
- Visual Effects Supervisor :
- Stephen Grasso
- Telecine :
- Framestore
- Colorist :
- Simon Bourne
- Music :
- It's All Coming Back to Me Now
- Music Supervisor :
- Hywel Evans
- Writer :
- Jim Steinam
- Re-Recording Engineer :
- King and Cherry
- Vocals :
- Hocine Choutri
- Sound Design/Mix :
- 750 MPH
- Sound Design/Mix :
- Ben Gulvin
- Agency :
- Droga5-London
Need a credit fix? Contact the Creativity Editors
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