Fruit of the Loom is embroidering your kids' ridiculous quotes on pillows
For back to school, the undies brand has also debuted funny animated versions of teachers' notes to parents
Aug 13, 2018
Kids say and do the funniest things, and nowadays that often creates an opportunity for a parent to post it on social media. Fruit of the Loom is mining this rich source of humor for its back-to-school campaign this year.
For one part of the campaign, by Crispin Porter & Bogusky, the brand is turning ridiculous/cute comments from real kids into hand-stitched, decorative pillows. The "Pillows for Posterity" feature comments sourced from parents on social media. Gems include "You have a mustache so I'm going to bed early tonight" and "Dad, you have mommy lips." Those interested in their own personalized pillow have the opportunity to leave a quote from their kid on the Fruit of the Loom's Facebook page, where the brand will pick the funniest submissions to be made by hand.