Fruit of the Loom is embroidering your kids' ridiculous quotes on pillows
For back to school, the undies brand has also debuted funny animated versions of teachers' notes to parents
Editor's Pick
Kids say and do the funniest things, and nowadays that often creates an opportunity for a parent to post it on social media. Fruit of the Loom is mining this rich source of humor for its back-to-school campaign this year.
For one part of the campaign, by Crispin Porter & Bogusky, the brand is turning ridiculous/cute comments from real kids into hand-stitched, decorative pillows. The "Pillows for Posterity" feature comments sourced from parents on social media. Gems include "You have a mustache so I'm going to bed early tonight" and "Dad, you have mommy lips." Those interested in their own personalized pillow have the opportunity to leave a quote from their kid on the Fruit of the Loom's Facebook page, where the brand will pick the funniest submissions to be made by hand.
Another part of the campaign turns examples of funny notes from teachers to parents into adorable animations. For example, there's the boy who got a nacho in his eye, the little girl with a worm in her pocket and the one whose friend ate her lip balm. The animations, by directors Tulips & Chimneys via Strange Beast, give the one-line notes fun back stories full of imagination.
Credits
- Date
- Aug 13, 2018
- Brand :
- Fruit of the Loom
- Agency :
- Crispin Porter Bogusky
- Creative Director :
- KT Thayer
- Senior Creative :
- Alexis Jabbour
- Senior Creative :
- Bert Marissen
- Integrated Producer, Video :
- Emma Davis
- Integrated Asset Producer :
- Tyler Christensen
- EVP/MANAGING DIRECTOR :
- Danielle Whalen
- VP/Account Director :
- Kristi Kirkeide Boutiette
- Content Supervisor :
- Mark Hurley
- Content Manager :
- Carolyn Martin
- Group Strategy Director :
- Kayla Goldstein
- Sr. Strategist :
- Bethany Lechner
- Community Manager :
- Nanci Zurek
- Associate Media Director :
- Craig McDowell
- Media Supervisor :
- Liz Rogers
- Business Affairs Manager :
- Ann Shelton
- Sr. Project Manager :
- Courtney Pollard
- Jr. Project Manager :
- Maddy Kereszturi
- Editorial Company :
- Ming Studios
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