Land O Lakes : Pin a Meal, Give a Meal
Repinning recipes to feed the hungry.
Published On
Mar 04, 2013

Editor's Pick
Land O Lakes is the latest brand to use Pinterest for a charity-focused campaign that also promotes its own products. With agency Colle + McEvoy, it has teamed up with hunger relief charity Feeding America to create a promotion entitled Pin a Meal, Give a Meal. The Pinterest page contains recipe suggestions for meals made with Land O'Lakes products. For every meal pinned, the brand donates $1 to Feeding America, which provides eight meals to those in need. Every repin gives eight more meals. The campaign also includes pinnable recipes on landolakes.com, as well as pinnable display ads.
Credits
- Date
- Mar 05, 2013
- Brand :
- Land O Lakes
- Client :
- Land O Lakes
- Agency :
- Colle & McVoy-Minneapolis
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Project Type
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