Pinocchio Has A (Disastrous) Try At Motivational Speaking In Latest Geico Spot
Latest Of 'Did You Know?' Themed Ads Imagines Character At A Self-Help Meeting
Published On
Feb 20, 2014
Editor's Pick
Geico's latest in its "Did You Know?" series of spots informs us that Pinocchio was a bad motivational speaker. We cut to a scene of the fairy-tale character conducting a self-help seminar, where his efforts to motivate attendees by telling them that they have potential are unfortunately undermined by...well, you can guess the rest. The campaign is by The Martin Agency, and this spot was directed by Radical's Steve Miller.
Credits
- Date
- Feb 20, 2014
- Agency :
- The Martin Agency
- Brand :
- Geico
- Client :
- Geico
- Chief Creative Officer :
- Joe Alexander
- Senior Vice President/Group Creative Director :
- Wade Alger
- Associate Creative Director :
- Neel Williams
- Associate Creative Director :
- Justin Harris
- Vice President/Agency Executive Broadcast Producer :
- Molly Schaaf
- Agency Producer :
- Alex Scheer-Payne
- Agency Junior Producer :
- Emily Taylor
- Production Company :
- Radical
- Director :
- Steve Miller
- Director, Photography :
- Eric Schmidt
- Executive Producer :
- Gregg Carlesimo
- Line Producer :
- Barbara Benson
- Editorial Company :
- Whitehouse Chicago
- Editor :
- Matt Wood
- Assistant Editor :
- Caleb Hepler
- Executive Producer :
- Dan Bryant
- Editorial Producer :
- Dawn Guzowski
- Telecine :
- CO3
- Colorist :
- Tim Masick
- Visual Effects and Animation :
- The Mill
- Visual Effects Supervisor :
- Randy McEntee
- Executive Producer :
- Zu Al-Kadiri
- Senior Producer :
- Colin Blaney
- Audio Post :
- Rainmaker
- Engineer :
- Jeff McManus
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