Pizza Hut is introducing a Christmas pie (and says it's the 'best thing from 2020')
Quirky U.K. spot from Iris promotes offering with sage and onion stuffing, rotisserie chicken, bacon and a red wine gravy
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Pizza Hut has debuted its first-ever holiday campaign—to introduce its new "Christmas" pizza.
In a U.K. push via Iris, the festive pie's ingredients include "sage and onion stuffing, rotisserie chicken, bacon and a red wine gravy." If you think this sounds incongruous (or even gross), the tongue-in-cheek spot makes fun of this too, noting, "Nothing says Christmas like pizza," and "At least it's not more turkey." The spot ends by claiming that Christmas pizza is also the "best thing from 2020."
The ad features spokesperson Parker J. Patterson, who starts out by celebrating the U.K.'s Guy Fawkes night before throwing his sparklers aside and morphing into a Dickensian-style Christmas character. “Have you noticed that every year Christmas starts earlier?” he asks as he launches into a Christmas carol, playing every character in the chorus.
“For most of the nation, Christmas is no longer just a day, few days or even a week—every year the lead up gets longer and longer," noted Iris Chief Creative Officer Shaun Mcilrath. "We decided to lean into this quirk and get in there early with our tongue-in-cheek celebration of Pizza Hut’s new Christmas pizza.”
Directed by Fatal Farm via Agile Films, the spot will run online via YouTube and Twitch from today through New Year's.
Credits
- Date
- Nov 09, 2020
- Client :
- Pizza Hut
- Agency :
- Iris
- Chief Creative Officer :
- Shaun McIlrath
- Creative Director :
- Lou Bogue
- Creative Director :
- Rupert Thornborough
- Strategy Director :
- Raj Thambirajah
- Group Account Director :
- Isabelle Taylor
- Senior Account Manager :
- Clare Warwick
- Agency Producer :
- Rachel Amess
- Media Agency :
- Navigate Digital
- Director :
- Fatal Farm
- Production Company :
- Agile Films
- Production Company Producer :
- Andy Eaton
- Production Company Producer :
- Harriet Towler
- LA Facility Company :
- Golden
- Edit House :
- Stitch Editing
- Editor :
- Gareth McEwen
- Post Production :
- Black Kite Studios
- Colorist :
- George K
- Head of 2D :
- Adam Crocker
- Post Producer :
- Hannah Ruddleston
- Sound Studio :
- Grand Central Studios
- Sound Designer :
- Tom Pugh
- Music :
- Charlie Smith
Need a credit fix? Contact the Creativity Editors
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