Pizza Hut topples dominoes in an ambitious dig at UK rival you-know-who
The first work from Iris pushes the chain's delivery and taste bona fides
Editor's Pick
In the U.K., Domino’s is the pizza chain to beat. So it only makes sense that a new campaign from Pizza Hut takes firm aim at its rival with an obvious visual metaphor: a long row of blue dominoes toppling in the wake of a Pizza Hut spokesman. Apparently, many Brits don’t know that Pizza Hut delivers its pies, so Iris has set out to inform them, in the agency’s first work for the brand since winning the creative and strategy accounts last year.
The decidedly American John Marshall Jones plays multiple roles across five different 20-second spots, which, when combined, form a fully cohesive 2-minute clip of fast-talking and Rube Goldberg-style machinations. A desk turns into a delivery scooter, a living room becomes a gallery and a courtroom morphs into curbside parking. Through it all, the blue dominoes fall, one after the other.
Jones walks viewers through the Hut Rewards loyalty plan, which offers free pizza for eating pizza, as well as the chain’s £5 pizza specials and the Thirty Minute Speed guarantee (reminiscent of the “30 Minutes or Less” guarantee Domino’s ended in the ‘90s).
The campaign launched the day after Christmas and running online, along with additional 6-second spots on Facebook and YouTube.
Credits
- Date
- Jan 03, 2019
- Client :
- Pizza Hut
- Agency :
- Iris
- General Manager :
- Neil Manhas
- Sales and Marketing Director :
- Beverley D’Cruz
- Chief Creative Officer :
- Shaun McIlrath
- Creative Team :
- Lou Bougue
- Creative Team :
- Rupert Thornborough
- Executive Planning Director :
- Ben Essen
- Managing Partner :
- Ian Bradbury
- Group Account Director :
- Isabelle Taylor
- Executive Producer :
- Adam Walker
- Production Company :
- Agile Films
- Director :
- Fatal Farm
- Edit House :
- Final Cut
- Editor :
- Ed Cheeseman
- Post Production :
- Electric Theatre Collective
- Audio Post Production :
- Audio Factory
- Audio Editor :
- Dan Beckwith
Need a credit fix? Contact the Creativity Editors
Related work

Pizza Hut: Pizza Hut teams up with KFC on a 'Popcorn Chicken Pizza'

Pizza Hut: Pizza Hut's pie-shaped Gravity Blanket is 15 pounds of anxiety-absorbing comfort

Pizza Hut: Pizza Hut is introducing a Christmas pie (and says it's the 'best thing from 2020')
