Explore Four Different Lipstick Styles in Clinique's Interactive Music Video
Viewers Can Toggle Between Versions of Zara Larsson's New Song
Editor's Pick
Clinique is showing off its Pop Artistry Trend lipsticks in an interactive music video with Scandinavian singer Zara Larsson. Play With Pop, created by Wieden & Kennedy New York, features four different versions of Larsson's single "Lush Life." Viewers can toggle between the four colors to see Acoustic, Pop, Dance, and Country versions of the same song (based on lipstick colors Acoustic Nude, Country Red, Pop Pink and Dance Plum.) Picking a new color changes not only the genre of the song, but also the choreography, lighting, makeup and environment.
The brand's aim is to show how women express a different emotion or side of themselves when changing their lipstick; in the video, the plum lipstick makes the whole look more fierce, while red makes her more confident.
The video, which was directed and shot by Hiro Murai in Los Angeles, will be promoted in print, digital, and social channels. Ms. Larsson, who won Sweden's Got Talent in 2008, has topped the charts in Sweden and Norway and according to Clinique, is "on the brink of global stardom."
Credits
- Date
- Feb 10, 2016
- Brand :
- Clinique
- Client :
- Clinique
- Agency :
- Wieden & Kennedy - New York
- Client Contact :
- Melissa Knapp
- Executive Creative Director/Production :
- Jaime Robinson
- Executive Creative Director/Production :
- Colleen DeCourcy
- Creative Director :
- Kim Haxton
- Copywriter :
- Laddie Peterson
- Art Director :
- Jessica Shriftman
- Interactive Art Director :
- Andre Poli
- Developer :
- Joe Zhou
- Director, Technology :
- Charles Duncan
- Quality Assurance :
- Sean Jones
- Creative Technologist :
- Craig Blagg
- Interactive Producer :
- Laura Kim
- Interactive Producer :
- Christine Young
- Broadcast Producer :
- Dom Tunon
- Account Team :
- Casey Jennings
- Account Team :
- Molly Friedman
- Digital Strategist :
- Jessica Abercrombie
- Digital Media Supervisor :
- Wes Young
- Digital Media Supervisor :
- Michelle Mandell
- Director, Art Production :
- Deb Rosen
- Art Buyer :
- Ali Berk
- Photographer :
- Mackenzie Duncan
- Retoucher :
- Nick Leadlay
- Project Manager :
- Danielle Rounds
- Business Affairs :
- Sara Jagielski
- Business Affairs :
- Justine Lowe
- Business Affairs :
- Carolina Hernandez
- Studio Designer :
- Laura Mechling
- Studio Designer :
- Jill Kearton
- Design Director :
- Serif Ozcan
- Designer :
- Maja Cule
- Production Company :
- Doomsday
- Director :
- Hiro Murai
- Executive Producer :
- Danielle Hinde
- Line Producer :
- Jason Colon
- Director, Photography :
- Larkin Seiple
- Post Production Company :
- Final Cut
- Editor :
- Michael Wadsworth
- Retouching :
- The Mill
- Development Partner :
- Caviar
- Executive Creative Director/Production :
- Falk Eumann
- Technology Director :
- Sun Komen
- Lead Developer :
- Ralph Kuijpers
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