Explore Four Different Lipstick Styles in Clinique's Interactive Music Video

Viewers Can Toggle Between Versions of Zara Larsson's New Song

Published On
Feb 10, 2016

Editor's Pick

Clinique is showing off its Pop Artistry Trend lipsticks in an interactive music video with Scandinavian singer Zara Larsson. Play With Pop, created by Wieden & Kennedy New York, features four different versions of Larsson's single "Lush Life." Viewers can toggle between the four colors to see Acoustic, Pop, Dance, and Country versions of the same song (based on lipstick colors Acoustic Nude, Country Red, Pop Pink and Dance Plum.) Picking a new color changes not only the genre of the song, but also the choreography, lighting, makeup and environment.

The brand's aim is to show how women express a different emotion or side of themselves when changing their lipstick; in the video, the plum lipstick makes the whole look more fierce, while red makes her more confident.

The video, which was directed and shot by Hiro Murai in Los Angeles, will be promoted in print, digital, and social channels. Ms. Larsson, who won Sweden's Got Talent in 2008, has topped the charts in Sweden and Norway and according to Clinique, is "on the brink of global stardom."

Credits

Date
Feb 10, 2016
Brand:
Clinique
Client:
Clinique
Agency:
Wieden & Kennedy - New York
Client Contact:
Melissa Knapp
Executive Creative Director/Production:
Jaime Robinson
Executive Creative Director/Production:
Colleen DeCourcy
Creative Director:
Kim Haxton
Copywriter:
Laddie Peterson
Art Director:
Jessica Shriftman
Interactive Art Director:
Andre Poli
Developer:
Joe Zhou
Director, Technology:
Charles Duncan
Quality Assurance:
Sean Jones
Creative Technologist:
Craig Blagg
Interactive Producer:
Laura Kim
Interactive Producer:
Christine Young
Broadcast Producer:
Dom Tunon
Account Team:
Casey Jennings
Account Team:
Molly Friedman
Digital Strategist:
Jessica Abercrombie
Digital Media Supervisor:
Wes Young
Digital Media Supervisor:
Michelle Mandell
Director, Art Production:
Deb Rosen
Art Buyer:
Ali Berk
Photographer:
Mackenzie Duncan
Retoucher:
Nick Leadlay
Project Manager:
Danielle Rounds
Business Affairs:
Sara Jagielski
Business Affairs:
Justine Lowe
Business Affairs:
Carolina Hernandez
Studio Designer:
Laura Mechling
Studio Designer:
Jill Kearton
Design Director:
Serif Ozcan
Designer:
Maja Cule
Production Company:
Doomsday
Director:
Hiro Murai
Executive Producer:
Danielle Hinde
Line Producer:
Jason Colon
Director, Photography:
Larkin Seiple
Post Production Company:
Final Cut
Editor:
Michael Wadsworth
Retouching:
The Mill
Development Partner:
Caviar
Executive Creative Director/Production:
Falk Eumann
Technology Director:
Sun Komen
Lead Developer:
Ralph Kuijpers

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