Embrace The Cold And Play Russian, Says Nike

Ahead Of Winter Olympics, Non-Sponsor Brand Jumps On Russian Theme

Published On
Dec 03, 2013

Editor's Pick

With the Winter Olympics in Sochi, Russia, just weeks away, non-sponsor Nike once again takes charge of proceedings with a spot that showcases Russian athletes hard at play in a frozen winter landscape. Created by Wieden & Kennedy Amsterdam with VFX by MPC, "Play Russian" features ice hockey player Alexander Ovechkin, long jumper Darya Klishina, footballer Alexander Kokorin, snowboarder Denis Leontyev, skateboarder Egor Kaldikov and figure skater Adelina Sotnikova. The TV spot, which will run just in Russia but will be promoted globally online, is accompanied by a digital hub where people can capture and share their winter sport moments using the #playrussian hashtag, and a series of events in Russia centered around running, football, snowboarding and ice hockey.

Credits

Date
Dec 03, 2013
Agency:
Wieden & Kennedy-Amsterdam
Brand:
Nike
Client:
Nike
Production Company:
Imperial Woodpecker
Director:
Mark Zibert
Visual Effects:
MPC-LA
Agency Producer:
Javier Perroud
Agency Producer:
Ross Plummer
Creative:
Vasco Vicente
Creative:
Evgeny Primachenko
Production Company Producer:
Andrew Travelstead
Editor:
Mark Paiva
Visual Effects Producer:
Gerben Molenaar
Visual Effects Producer:
John Skeffington
Visual Effects Supervisor:
Franck Lambertz
Grade:
MPC-LA
Colorist:
George K
Shoot Supervisor:
Michael Wynd
Shoot Supervisor:
Michael Gregory
Shoot Supervisor:
Rob Walker
Visual Effects Team:
Andrew Roberts
Visual Effects Team:
Eve Chauvet
Visual Effects Team:
Graeme Eglin
Visual Effects Team:
Grant White
Visual Effects Team:
Lise Prud'Homme
Visual Effects Team:
Philip Huis in 't Veld
Visual Effects Team:
Bryon Woofinden
Visual Effects Team:
Piotr Swigut
Visual Effects Team:
Somnath Patra
Visual Effects Team:
Chris Antoniou
Visual Effects Team:
Mikkel H.Okholm
Visual Effects Team:
Emanuele Niri
Visual Effects Team:
Vishal Kaushal
Visual Effects Team:
Sivakumar R. Nikkesh
Visual Effects Team:
Sohee Sohn
Visual Effects Team:
Brad Kumar
Visual Effects Team:
Dileep Kumar

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