Hundreds of video game characters descend to the earth in blockbuster Playstation ad
First work for brand from Adam&Eve/DDB promotes streaming service with more than 800 games
Editor's Pick
Sony is promoting its new Playstation Now cloud streaming service with a blockbuster ad that depicts hundreds of its video game characters descending to the earth from the skies above.
The spots starts with the words "It's Showtime" as the doors of a plane open and four masked characters (representing heist games like "Payday 2" and "GTA V") burst out of its doors. We then see a whole host of other figures, including Kratos from "God War," Scorpion from "Mortal Kombat X" and Nathan Drake from "Uncharted" falling and crashing into the homes of bewildered players. Finally we realize that the characters have been summoned through PlayStation Now. The point is to showcase the access that players get—800 games for $9.99 a month—through the streaming service.
The ad is by Adam&Eve/DDB, the agency's first work for Playstation, and was directed by Mischa Rozema of Nexus Studios.
Credits
- Date
- Oct 01, 2019
- Client :
- Sony Playstation
- Agency :
- Adam & Eve/DDB
- SVP Global Marketing :
- Eric Lempel
- VP Marketing :
- Mary Yee
- Sr. Director Global Store & Services :
- Gareth Barker
- Sr. Product Marketing Manager :
- Brian Dunn
- Sr. Product Manager PS Now :
- Zoe Zawada
- Chief Creative Officer :
- Richard Brim
- Executive Creative Director :
- Ant Nelson
- Executive Creative Director :
- Mike Sutherland
- Creative :
- Jon Farley
- Creative :
- Alex Lucas
- Creative :
- Matthew Osbourne
- Chief Production Officer :
- Anthony Falco
- Agency Producer :
- Rebecca Holt
- Agency Producer :
- Jaki Jo Hannan
- Agency Producer :
- Clio McLeary
- Chief Strategy Officer :
- Martin Beverley
- Planning Director :
- David Mortimer
- CEO :
- Mat Goff
- Business Director :
- Matthew Harris
- Account Director :
- Faye Morten
- Account Manager :
- Madeleine Burrell
- Global Business Director :
- Sybille Chrissoveloni
- Global Account Director :
- Andrew Wynn
- Head of Design :
- Paul Knowles
- Artworker :
- Dave Callow
- Retouching :
- Jon Webb
- Motion Designer :
- Hash Khan
- Motion Designer :
- Jamie Wathen
- Motion Designer :
- Joe Hollingworth
- Motion Designer :
- Hash Milhan
- Motion Designer :
- Jamie Wathen
- Motion Designer :
- Joe Hollingworth
- Interactive Creative Director :
- Hash Milhan
- Lead Developer :
- Mark Joyce
- Digital Display Lead :
- Marceline Le Gaufey
- Head of Delivery :
- Terry Pigott
- Digital Project Manager :
- James Brown
- Media Agency :
- Mediacom
- Production Company :
- Nexus Studios
- Head of Production :
- Luke Youngman
- Executive Producer :
- Ollie Allgrove
- Executive Producer :
- Judy Hill
- Producer :
- Alan Traquair
- Director :
- Mischa Rozema
- UK Production Manager :
- Janine Carter
- Cinematographer :
- Steve Annis
- Director of Photography :
- Steve Annis
- Editing Company :
- Tenthree
- Editor :
- Stephen Dunne
- Edit Assistant :
- Blaine Pearson
- Post Production :
- The Mill
- Post Producer :
- Kirsty Ratcliffe
- Post Producer :
- Alex Fitzgerald
- Creative Director :
- Mike Chapman
- 2D Lead Artist :
- Peter Hodsman
- 3D Lead Artist :
- Alan Williamson
- Colorist :
- James Bamford
- Music Supervisor :
- SIEE Creative Services Group
- Audio Post Production :
- Sam Ashwell
- Audio Post Production :
- 750mph
- Soundtrack name and composer :
- Twilight Time by The Platters
- Service Company :
- Unit and Sofa
- Executive Producer :
- Jitka Fridrichova
- Line Producer :
- Eva Perez
- Project Manager :
- Martina Petrikova
- Project Coordinator :
- Iris Koutova
- 1st AD Czech Republic :
- Jan Mensik
- Photographer :
- Nicky Hamilton
- Photographic Agent :
- Process
- First Assistant :
- Neil Blake
- Digital Operator :
- Laimonas Stasiulis
- Production Designer :
- Ondrej Lipensky
- Stylist :
- Oscar Charpentier
- Make-Up :
- Michaela Kyselova
- Service Production :
- Unit Sofa
- Executive Producer Unit Sofa :
- Jitka Fridrichova
- Line Producer Unit Sofa :
- Eva Perez Lescay
- CGI & Retouching :
- Happy Finish
- CGI :
- Simon Allan
- Retouching :
- Vahakn Vorperian
- Producer :
- Mia Dobson
- Account Manager :
- Luke Heywood
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