Sony Playstation isn't a brand you'd automatically connect with Valentine's Day (in our opinion, most romantics would probably be hoping their partner takes a break from gaming on Feb. 14). But this year, the brand has served up a Valentine's day ad, albeit an unusual one.
The latest high octane ad from agency Adam&Eve/DDB sees a SWAT team-like band of fighters looking with trepidation over a precipice looking a little like something in the Death Star. They descend into a creepy, echoey tunnel, following a weird thumping sound. The tension ramps up until they break down a door, only to find row after row of beating hearts in cages, attached to Playstation consoles.
It's all very thrilling and terrifying, but in case you're wondering what all this means exactly, Mary Yee, VP of Global Marketing, Sony Interactive Entertainment, explains in a statement: “The powerful connection to the best games in the world create memorable moments that thrill, excite, and awe the player. Presented through the suspenseful tone of ‘Heart,’ we wanted to capture and emulate some of those gripping and unexpected emotional instances that PlayStation has delivered over the past 25 years."
Romain Gavras of Iconoclast was the director; it's the latest in a series of epic-type films for the Playstation brand from Adam&Eve/DDB, which kicked off its first work in October with a spot featuring hundreds of video game characters descending to Earth.