Just two months after playing a "British Bad Guy" in Jaguar's Super Bowl spot, serial mischief-maker Mark Strong lends his sinister mug, and voice, to another ad. The actor teams up with Saatchi & Saatchi New York to promote Miller Fortune, the brand's effort to target millennial males with undistilled malt beer.
In the campaign's four spots, Strong literally emerges from the darkness. This time, the villain becomes vigilante. His signature tone is used to encourage rather than intimidate as he thwarts an early night, prevents a lame move on a girl and encourages a little rule-breaking. Here, he is the emboldening force, encouraging each young gent to take a risk and become a leading man tonight. sending them off with inspiring words and good Fortune.