Miller Fortune : Pool
Editor's Pick
Just two months after playing a "British Bad Guy" in Jaguar's Super Bowl spot, serial mischief-maker Mark Strong lends his sinister mug, and voice, to another ad. The actor teams up with Saatchi & Saatchi New York to promote Miller Fortune, the brand's effort to target millennial males with undistilled malt beer.
In the campaign's four spots, Strong literally emerges from the darkness. This time, the villain becomes vigilante. His signature tone is used to encourage rather than intimidate as he thwarts an early night, prevents a lame move on a girl and encourages a little rule-breaking. Here, he is the emboldening force, encouraging each young gent to take a risk and become a leading man tonight. sending them off with inspiring words and good Fortune.
Credits
- Date
- Mar 25, 2014
- Brand :
- Miller Fortune
- Agency :
- Saatchi & Saatchi-New York
- Chief Creative Officer :
- Con Williamson
- Executive Creative Director/Production :
- Keith Scott
- Executive Creative Director/Production :
- Paul Johnson
- Creative Director/ Copywriter :
- Jonathan Pepoon
- Creative Director, Art Director :
- Scott Niemczura
- Creative Director/ Copywriter :
- James Maravetz
- Creative Director, Art Director :
- Vlad Ivangorodsky
- Executive Producer :
- Bruce Andreini
- Director, Content Production :
- John Doris
- Music Producer :
- Eric Korte
- Music Producer :
- Christine Hunt
- Production Company :
- Skunk
- Director :
- Nicolas Winding Refn
- Director, Photography :
- Philippe Lesourd
- Executive Producer :
- Matt Factor
- Executive Producer :
- Shelley Townsend
- Line Producer :
- Erin Wile
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Matthew Newman
- Editor :
- Mikkel E.G. Nielsen
- Executive Producer :
- Eve Kornblum
- Producer :
- Melanie Gagliano
- Flame Artist :
- Edward Reina
- Telecine :
- Company 3
- Colorist :
- Tom Poole
- Music/Sound Design :
- Q Department
- Additional Music :
- Singing Serpent
- Audio Mixer :
- Tom Goldblatt (Audio Engine)
- Motion Graphics :
- Buck
- Executive Creative Director/Production :
- Orion Tait
- Executive Producer :
- Anne Skopas
- Producer :
- Billy Mack
- Associate Creative Director :
- Ben Langsfeld
- CG Supervisor :
- Ryan O'Phelan
- Modeling :
- Ryan O'Phelan
- Modeling :
- Arvid Volz
- Lighting :
- Ryan O'Phelan
- Composite :
- Ryan O'Phelan
- Colorist :
- Seth Ricart
- Client :
- Miller Fortune
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