Mortierbrigade interns Tim Arts and Stefan van den Boogaard decided to skip the traditional mailers when it came to announcing a new Levi's collection to the fashion press. Instead, they constructed and sent out these "Pop Up Closets" that contained real products from the line.
"This was a real project for Levi's," says Arts. "The brief was to let know the six most fashion magazines in the Netherlands and Belgium there's a new Levi's collection. We knew the mailing was planned for December, so we sent them a card just like everybody sends them during the holidays, but [this] was a really big one filled with clothes."
Marianne Lock created the illustrations and copy by hand, and Daan de Haan designed and constructed the closets.