Popeyes' 12-hour drive-thru begins in Texas, ends in Louisiana

Chicken fast feeder is making fans really work for their food

Published On
Oct 23, 2018

Editor's Pick

Today, fried chicken fast food chain Popeyes opened its newest drive-thru, in Fort Stockton, Texas. And while such services are typically meant to make life easier for busy eaters, this one is making consumers work for their food.

The process of ordering grub begins in the Lone Star State at the drive-thru’s menu board, but the pick-up window is a 12-hour road trip away, at Popeyes’ flagship location on Canal Street in New Orleans, Louisiana.

While the chicken fans will likely be dropping a lot of cash on gas, at least Popeyes will be giving them their meal for free--so we’d suggest ordering generously.

The stunt, created out of GSD&M, highlights the 12-hour marination process Popeyes’ chicken undergoes before it gets to your table.

The drive-thru officially kicks into gear on November 9, but Popeyes already gave some fans a preview of the trip, as seen in the film above.

The 12-hour drive-thru customers can also get a chance to win a year's worth of free fried chicken if they sign up at www.12hrdrivethru.com before they make their trip. 

Credits

Date
Oct 23, 2018
Client:
Popeyes
Agency:
GSD&M
Chief Creative Officer:
Jay Russell
Group Creative Director:
Tom Hamling
Group Creative Director:
Tim Eger
Art Director:
Joel Williams
Art Director:
Jon Williamson
Writer:
Leigh Browne
Writer:
Jeffrey Butterworth
Head of Content Production:
Laura Busino
Print Producer:
Helena Abbing
Account Services:
Carrie Hines
Account Services:
Liam Doherty
Account Services:
Daniel Sparkman
Strategy:
Jim Firestone
Business Affairs Manager:
Linda Nhan
Project Manager:
Kelley Hyatt
Production Company:
Hey Wonderful
Director:
Sam Cadman
Director of Photography:
Matthew Wolf
Founder/Managing Director:
Michael Di Girolamo
Executive Producer:
Sarah McMurray
Executive Producer/Head of Production:
Earl McDaniel
Post House:
Cut + Run
Editor:
Joel Miller
Assist Editor:
Nick Kondylas
Producer:
Bebe Baldwin
Creative Team:
Joel Williams
Creative Team:
Leigh Browne
Creative Team:
Jon Williamson
Executive Producer:
Jefferson Burruss
Account Team:
Daniel Sparkman
Account Team:
Liam Doherty

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