Pornhub is just giving it away.

Ads, that is. A new campaign from the adult streaming site supports small businesses with a big package of free ads—1 billion ad impressions on the site, which gets more than 120 million unique visitors every day.

Custom ads from Madrid-based agency Officer & Gentleman use suggestive innuendo to promote small shops like churrascaria Casa do Maick in Rio de Janeiro (Craving a big, juicy piece of meat?) and organic plant shop Smile Seeds in Tokyo (Do you like ‘em all natural?), as well as eight other small businesses from New York to Milan.

A safe-for-work anthem spot explains the concept. At www.pornhubpackage.com, businesses with 100 employees or fewer can sign up for a share of the impressions, and 100 winners will be picked by an internal team from Pornhub’s marketing, advertising and sales teams. TrafficJunky will serve custom ads for the shops on Pornhub. Some businesses will also be promoted on Pornhub’s social media accounts.

“We noticed that when it comes to which businesses are more easily bouncing back from the pandemic—size matters—and over 100,000 small businesses have already permanently closed due to coronavirus,” said Corey Price, VP, Pornhub, in a statement. “Bolstering an eclectic user base made up of various demographics, businesses that advertise with us are not only able to connect with their target audience, but enhance their overall brand visibility—especially during this time when the world is more digitally connected than ever.”