Pornhub shows off a 'Big Package' of 1 billion free ads for small businesses

Officer & Gentleman creates custom ads for shops with fewer than 100 employees

Published On
Jul 16, 2020

Editor's Pick

Pornhub is just giving it away.

Ads, that is. A new campaign from the adult streaming site supports small businesses with a big package of free ads—1 billion ad impressions on the site, which gets more than 120 million unique visitors every day.

Custom ads from Madrid-based agency Officer & Gentleman use suggestive innuendo to promote small shops like churrascaria Casa do Maick in Rio de Janeiro (Craving a big, juicy piece of meat?) and organic plant shop Smile Seeds in Tokyo (Do you like ‘em all natural?), as well as eight other small businesses from New York to Milan.


A safe-for-work anthem spot explains the concept. At, businesses with 100 employees or fewer can sign up for a share of the impressions, and 100 winners will be picked by an internal team from Pornhub’s marketing, advertising and sales teams. TrafficJunky will serve custom ads for the shops on Pornhub. Some businesses will also be promoted on Pornhub’s social media accounts.

“We noticed that when it comes to which businesses are more easily bouncing back from the pandemic—size matters—and over 100,000 small businesses have already permanently closed due to coronavirus,” said Corey Price, VP, Pornhub, in a statement. “Bolstering an eclectic user base made up of various demographics, businesses that advertise with us are not only able to connect with their target audience, but enhance their overall brand visibility—especially during this time when the world is more digitally connected than ever.”



Jul 16, 2020
Client :
Agency :
Officer & Gentleman
Executive Creative Director :
Javi Iñiguez de Onzoño
Executive Creative Director :
Alex Katz
Managing Director :
Jose Ortiz
Account Director :
Mayte Fontán
Account Supervisor :
Inma Ortega
Account Executive :
Alba Dominguez
Creative Supervisor :
Gonzalo Arica
Creative Supervisor :
Ricky Solano
Agency Producer :
Beto PF
Production Company :
Wildboar Productions
Director :
Leonardo Cosme
Executive Producer :
Yago Carvajal
Production Tokio :
Production Rio de Janeiro :
Production Milan :
Production Milan :
Mattia Ramberti
Production NYC :
Residency Content
Production Madrid :
Kiss & Ride
Madrid Director 2nd Unit :
Javier Molina
Post-Producer :
Sigfrid Mariné
Editor :
David L E Davis
Colorist :
Mark Horrobin
Colorist :
Big Buoy Post
Angus Wilson
Face North VFX
Sono :
Stainless Sound

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