Pornhub celebrates a hard working man with an innuendo-filled Labor Day spot

Adult actor Johnny Sins recreates some of his most popular roles

Published On
Sep 04, 2020

Editor's Pick

Labor Day is an incongruously named holiday—a day off to commemorate workers who fought for weekends and paid time off.

But some jobs are harder than others.

Pornhub’s Labor Day spot, the latest in a long tradition of safe-for-work holiday fare, celebrates one of the adult industry’s hardest working men: Johnny Sins. He dresses as many of the nameless (and sometimes faceless) roles he’s played in lightly-plotted flicks over the years in an old-timey homage to blue collar jobs: sexy plumber, sweaty gardener, confused pizza delivery guy.

The spot from Madrid agency Officer & Gentleman, the brand’s longtime creative partner, leans into the sexual innuendo porn is known for. There’s plenty of screwing, laying pipe and hands-on attention to be had.

“Even if they’re not doing manual labor or working with their hands, we know that people across America are out there on grind every day, sweating it out and putting in that extra bit of elbow grease,” said Officer & Gentleman co-founder Javi Iñiguez de Onzoño in a statement. “So to show our appreciation, we wanted to give them a reason to smile and a reminder that there’s always a place you can go to get off as soon as you get off work.”

Johnny Sins meme

Credits

Date
Sep 04, 2020
Client :
Pornhub
Agency :
Officer & Gentleman
Executive Creative Director :
Javi Iñiguez de Onzoño
Executive Creative Director :
Alex Katz
Managing Director :
Jose Ortiz
Account Supervisor :
Inma Ortega
Account Executive :
Marta Cintero
Creative Supervisor :
Gonzalo Arica
Creative Supervisor :
Ricky Solano
Agency Producer :
Beto PF
Production Company :
Whoisthebaldguy
Executive Producer :
Michael Krivicka
Director :
Christopher Yoon
Producer :
Raymond Hauserman
Director of Photography :
Ricardo Sosa
Wardrobe Stylist :
Carolina Inoue
Makeup Artist :
Maryann Yee
VFX Artist :
Hugo Payen
Colorist :
Gabe Sanchez

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