Pornhub pivots from 'dirty' to 'clean' in coronavirus safety initiative

'The Cleanest Porn Ever' includes health PSAs from adult film stars

Published On
Apr 29, 2020

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Adult streaming site Pornhub is doing its part for viewers self-isolating at home during the coronavirus pandemic. A new initiative, “The Cleanest Porn Ever,” enlists amateur and professional adult film stars to demonstrate the “safest” ways of having sex—without touching anyone else.

The campaign from Madrid-based agency Officer & Gentleman also includes instructional videos with tips from the World Health Organization on best practices like not touching your face and when to call a doctor.

Eleven actors and couples are featured, including Asa Akira, Danika Mori, My Sweet Apple and LeoLulu, a couple who also starred in Pornhub’s “Dirtiest Porn Ever" earlier this year, which called attention to plastic pollution on the world’s beaches.

“If there’s something that the coronavirus has taught us, it’s that there’s no such thing as being too safe. That’s why we wanted to raise awareness and inspire people by showing that social distancing can be sexy too,” said Officer & Gentleman Co-founder Javi Iñiguez de Onzoño in a statement.

Users can also create their own videos and upload them to the site to be added to the collection by using the #cleanestpornchallenge hashtag.