Toyota : Prius Car Configurator
Configure your Prius C on YouTube.
Editor's Pick
Toyota and Saatchi & Saatchi LA launched a YouTube-based car configurator for the Prius c model. The configurator includes tutorial videos for first time car buyers, including information on financial planning or buying from a dealership. There is also an MPG calculator and a little tool that lets you re-skin the car in a color of your choice. The tutorials are hosted by Danica McKeller and Bill Nye the Science Guy, popular figures for the '90s kids generation.
The target demo for the Prius c is young urban professionals, and the insight for the car configurator is that while they are too busy to check into Foursquare and such to 'unlock deals,' they are always on the hunt for helpful online tools that help them collect opinions about what to buy.
The configurator is part of a larger 'Game of Life' themed campaign for the Prius, which involves a partnership between the car company and Hasbro. Read about the effort on AdAge.com.
Credits
- Date
- Apr 03, 2012
- Brand :
- Toyota
- Client :
- Toyota
- Agency :
- Saatchi & Saatchi-Los Angeles
- Executive Creative Director/Production :
- Chris Adams
- Executive Creative Director/Production :
- Margaret Keene
- Creative Director :
- Bill Roden
- Art Director :
- Erek Vinluan
- Art Director :
- Rebecca Johnson-Pond
- Copywriter :
- Chelsea DuBois
- Designer :
- David Hsia
- Director, Integrated Production :
- Tanya LeSieur
- Associate Director, Integrated Production/Executive Producer :
- Melissa Eccles
- Senior Producer :
- Margaret Nickerson
- Integrated Producer :
- Megan Bettor
- Interactive Producer :
- Brian Grannan
- Integrated Production Coordinator :
- Mike Heil
- Creative Technology Director :
- Doug Palmer
- Technology Lead :
- Luke Grannis
- Technology Lead :
- Lawrence Altaffer
- Creative Developer :
- Eric Dutton
- User Experience Designer :
- Dan Henderson
- User Experience Designer :
- Emily Smith
- Director, Print and Integrated Art Services :
- Lorraine Alper-Kramer
- Print Producer :
- Gloria Olegario
- Art Producer :
- Cindy Rowe
- Project Manager :
- Jill Savage
- Strategic Planning Director :
- Sara Bamossy
- Senior Strategic Planner :
- Regan Zajac
- Senior Participation Planner :
- Nguyen Duong
- Interactive Producer :
- Brian Grannan
- Business Affairs Manager :
- Stephen Duncan
- Client :
- Colin Morisako
- Production Company :
- Stopp LA
- Executive Producer :
- Jesper Palsson
- Interactive Producer :
- Fredrik Montan Frizell
- Interactive Producer :
- Jessica Broms (iMedia)
- Creator/Copywriter :
- Zachary Richter
- Technical Director :
- Bo Gustavsson
- Flash Developer :
- David Robbins (iMedia)
- Production Company Configurator Video Content :
- Stopp LA in Association w/Recommended Media
- Executive Creative Director/Production :
- Jesper Palsson
- Executive Creative Director/Production :
- Henry Hobson
- Creative Director :
- Zachary Richter
- Editing Company :
- HutchCo Technologies, Inc
- Executive Producer :
- Jane Hutchins
- Editor :
- Jon Howard
- Finish :
- Stopp LA
- Special Effects :
- Stopp LA
- Music :
- Stopp LA
- Sound Design :
- Stopp LA
- Illustrator :
- Rizon
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