SPF 350 Anyone? These 'Products of Tomorrow' Serve as a Stark Warning on Climate Change
Brazil's Nature Conservancy Issues a Warning About the Future
Editor's Pick
The Nature Conservancy of Brazil is highlighting what climate change could mean for our future with a web store that sells fictional "products of tomorrow."
The products -- a sunscreen with SPF 350, bottled water derived from low acidic rain and an apple made with 3% real fruit -- appear in social media films that drive viewers to the website where they can click to pre-order them. Each item has a delivery date based on current climate change forecasts as to when they could become a necessity. If you order, you'll get a message that "you don't need this product yet, but if you share this message, we can change tomorrow."
The project, by agency Africa, launched in the same week that President Trump pulled out of the Paris climate agreement.
"Finding Nature's solutions to climate change is a global priority for the Conservancy and in Brazil we are already working on several projects to ensure we have a plan. It's important that society understands how pressing the problem is and do its part, too", said Nature Conservancy Marketing Manager Grazielle Dib in a statement.
Credits
- Date
- Jun 07, 2017
- Agency :
- Africa
- Brand :
- The Nature Conservancy Brasil
- Client :
- The Nature Conservancy Brasil
- Chief Creative Officer :
- Sergio Gordilho
- Creative Director :
- Matias Menendez
- Creative Director :
- Sergio Gordilho
- Copywriter :
- Felipe Ribeiro
- Copywriter :
- Mateus Coelho
- Copywriter :
- Rodrigo Barbosa
- Art Director :
- Henrique Folster
- Art Director :
- Felipe Cury
- Art Director :
- Maso Heck
- Head of Design :
- Filipe Birck
- Illustrator :
- Henrique Folster
- Product Designer :
- Henrique Folster
- Interactive Art Director :
- Rafael Darri
- Design and Motion Designer :
- Matteus de Faria Vilas Boas
- 3D Artist :
- Eduardo Gomes
- 3D :
- PerfecPixel
- Case Film Soundtrack Artist :
- Fabio Smeili
- Project Creative Director :
- Monique Lopes Lima
- Project Manager :
- Mila Battistoni
- Project Producer :
- Eliot Tosta
- Client Services :
- Julia Newman
- Media :
- Luiz Fernando Vieira
- Agency Producer :
- Rodrigo Ferrari
- Agency Producer :
- Stella Gafo
- Agency Producer :
- Eduardo Machado
- Director :
- Gleeson Paulino
- Director, Photography :
- Gleeson Paulino
- Animation :
- Nitroglicerina
- Editing :
- Gleeson Paulino
- Editing :
- Guilherme Akira
- Post Production :
- Nitroglicerina
- Sound Design :
- DaHouse Audio
- Sound Production :
- Lucas Mayer Silvio Erne
- Voiceover :
- Natalie Lawton
- Voiceover :
- Luciana Paes
- Mixing :
- Rodrigo Deltoro
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Related work

The Nature Conservancy Brasil: The Nature Conservancy Brasil : Products of Tomorrow - Water

The Nature Conservancy Brasil: The Nature Conservancy Brasil : Products of Tomorrow - Sunscreen

The Nature Conservancy Brasil: The Nature Conservancy Brasil : Products of Tomorrow - Apple
