Progressive's Dr. Rick teaches young homeowners how to avoid that boomer life

The 'doctor' returns to keep his charges from becoming like their parents in spots from Arnold

Published On
Jan 04, 2021

Editor's Pick

A new year brings new opportunities, like maybe finally ticking the final box on the adulting checklist and buying a house. But young homeowners face a terrifying prospect once they do—the thought of becoming just like their parents.

Progressive Insurance is bringing back Dr. Rick to explain how to avoid that fate. The “Parenta-Life Coach” debuted in spots last year, and his new seminars include tips on how to use pdfs, how to silence the ringer on a smartphone and why fellow shoppers at the hardware store have no interest in unsolicited advice.

Hapless young folks find themselves falling into the habits of their forebears once they’ve crossed the mortgage bridge themselves. The campaign from Arnold is styled somewhere between an infomercial and afternoon pop-doc shows. Martin Granger directs via Moxie Pictures. It is running in broadcast, cable, streaming and social placements.

 

Credits

Date
Jan 04, 2021
Client :
Progressive
Agency :
Arnold Worldwide
Chief Creative Officer :
Sean McBride
SVP Creative Director :
Gregg Nelson
SVP Creative Director :
Mike Sullivan
ACD Art Director :
Ellie Aliabadi
ACD Copywriter :
Carl Peterson
Broadcast Producer :
Sean Vernaglia
Broadcast Producer :
Danielle Balanov
Marketing :
Val Bettini
Marketing :
Alex McSweeney
Project Manager :
Eric Rubino
Business Affairs :
Danielle Ivicic
Business Affairs :
Elyssa Garfinkle
Planner :
Catherine Sheehan
Director :
Martin Granger
Production Company :
Moxie Pictures
Editorial House :
Cosmo Street
Visual Effects :
Zero VFX
Original Music :
JSM Music
Sound Design :
Soundtrack Group

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